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Latest News & Trends

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  Advertising Industry

  Tostitos Celebrates NFL Traditions in New Football Season Push

  By Roberto Orosa   |  11 months ago  |  2 min read
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  Marketing

  DKNY, Hailey Bieber Redefine New York Style With Global Campaign

  By Jermaine Dela Cruz   |  11 months ago  |  3 min read
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  Branding

  What Is Brand Identity? A Step-by-Step Guide to Building One People Remember

  By Ma. Lorena Gumafelix Emperado   |  11 months ago  |  9 min read
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  Brands

  Why Brand Consistency Is Survival in Scroll Culture, According to a Marketing VP

  By Andrea Surnit   |  11 months ago  |  4 min read
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  Marketing

  How Marketers Can Thrive Without Third-Party Cookies, according to JivePR

  By Andrea Surnit   |  11 months ago  |  5 min read
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  Creative

  TikTok Celebrates Viral Music Success Stories in New Global Campaign

  By Jermaine Dela Cruz   |  11 months ago  |  3 min read
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  Advertising Industry

  HGTV Marks 30 Years with Emotional Spot on What Makes a House a Home

  By Jermaine Dela Cruz   |  11 months ago  |  4 min read
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  Advertising Industry

  Terry Crews Parodies Athlete Endorsements in Sonic’s Latest Spot

  By Jermaine Dela Cruz   |  11 months ago  |  4 min read
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  Brands

  Jägermeister Gamifies Its Branding With a Retro-Inspired Campaign

  By Jermaine Dela Cruz   |  11 months ago  |  3 min read
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  Advertising Industry

  Camila Mendes Brings Main Character Energy to Anthropologie’s Most Story-Driven Campaign

  By Jermaine Dela Cruz   |  11 months ago  |  3 min read