Pizza Hut and Josh Allen Bring Back 'Triple Treat Box' to Help Fans 'Holiday Harder'

The holidays just got cheesier.

Pizza Hut is bringing back its fan-favorite "Triple Treat Box" with NFL quarterback Josh Allen, turning pizza packaging into a fun and festive holiday game.

The campaign serves as a continuation of Pizza Hut’s partnership with Pepsi and Allen, who once again stars in the brand’s Christmas-themed spot.

This time, the Buffalo Bills star is calling for extra cheese, festive sweaters, and even a reindeer to celebrate the season.

Pizza Hut CMO Melissa Friebe said the campaign and holiday promo were designed to make gatherings even more memorable.

“The Triple Treat Box has become a staple for those who go big on the holidays,” Friebe said.

“This year, we wanted to give people even more ways to holiday harder with our Triple Treat Box that’s designed to infuse more fun into holiday gatherings so your pizza party memories are sure to be passed around the group chat.”

The Triple Treat Box features two medium one-topping pizzas, five breadsticks, and a dessert.

It's available now for a limited time at participating stores nationwide. 

Reindeer, White Elephants, and Holiday Marketing Giveaways

In the new ad, a dad’s over-the-top holiday enthusiasm takes center stage when he surprises his family with a live reindeer.

What follows is pure laughter and pizza-powered chaos.

A shorter 15-second spot highlights family fun, with a mom forcing the family to have their annual holiday picture wearing reindeer onesies.

All the spots push Pizza Hut’s message to "holiday harder," establishing the Triple Treat Box as the ultimate crowd-pleaser for family gatherings.

To extend the celebration, Pizza Hut teamed up with Tipsy Elves to offer the same festive pizza sweaters Allen wears in the spot, available while supplies last.

Fans can also visit HolidayHarder.com to explore giveaways, promotions, and more ways to get in on the holiday spirit.

But the campaign doesn’t stop at celebrity marketing and reindeer antics.

This year, Pizza Hut turned its holiday packaging into a playable white elephant activation. 

Scanning the box unlocks digital surprises, promo codes, and gift cards, turning pizza night into an interactive party game.

To further fuel engagement, Pizza Hut’s partnership with iHeartRadio’s Jingle Ball offers fans a chance to win “Triple Treat Fan Passes” to major holiday events across the country.

The brand is also working with Bucketlisters to bring pizza-themed pop-ups and creator-led holiday activations to life.

Together, these efforts highlight how Pizza Hut continues to evolve its brand marketing strategy with new experiences.

How Pizza Hut Made the Holidays Its Own

Pizza Hut proves that even a familiar bundle can evolve into a cultural event when you build on holiday hype the right way.

Through its campaign, we learn that:

• Legacy products can stay fresh by adding new cultural hooks, such as games, gear, and celebrity tie-ins.
• Digital interactivity can give campaigns an edge, especially during the holiday seasons.
• Collaborations with entertainment brands and creators can deepen consumer connection beyond the product itself.

Other brands have taken similar routes.

Starbucks, for instance, has reimagined its iconic holiday "red cup" to tell stories inspired by the season.

Meanwhile, Sephora has tapped the Christmas queen Mariah Carey herself to represent the brand during the holidays. 

When you do holiday marketing tactically and tap into human emotion, the rest fall into place. 

Our Take: Does Holiday Chaos Sell Joy?

Some brands throw everything from snow machines to celebrity cameos at Christmas campaigns, but this one feels refreshingly fun.

The reindeer moment borders on absurd, echoing Little Caesars’ spot with NFL star George Kittle (and, amusingly, another deer).

These stories work because they lean into the chaos with confidence, just like every real family holiday.

But beyond the laughs, what stands out is how Pizza Hut turns its box into a game.

It’s not just about pizza anymore, but also about participation. And, honestly, that's what the holidays are all about. 

Recently, Pizza Hut also tapped into the viral "6-7" meme with a short promo. 

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