TRESemmé Brings ‘The Devil Wears Prada 2’ Red-Carpet Hair to Everyone

Until now, A-List hair meant a glam squad, a backstage pass, and a credit card that could survive the night.

TRESemmé wants to change that.

The haircare brand has launched a new campaign called “Get Your Hair on the A-List.”

Here, its A-List Collection serves as a shortcut to red-carpet styling without the Hollywood price tag.

The campaign introduces influencer and podcast host Paige DeSorbo as the brand’s new "Chief A-List Officer," starring in ads alongside fashion designer Christian Siriano.

With DeSorbo’s recognizable beauty persona and social following, the brand hopes to reach consumers who want luxury-looking hair at accessible prices.

“Honestly, my ‘promotion’ to Chief A-List Officer for TRESemmé is a role I feel like I've been training for my whole life,” said DeSorbo in a press release.

“The ‘Get Your Hair on the A-List' campaign is all about embracing hair so good, it's basically its own accessory.”

DeSorbo’s appearance in the campaign marks her second year working with the brand, with last year's efforts promoting the Lamellar Gloss Collection.

This time, the campaign also includes a major entertainment tie-in.

TRESemmé has partnered with "The Devil Wears Prada 2," becoming the film’s signature hair brand ahead of the sequel’s May theatrical release.

As part of the collaboration, the company will release a trio of special-edition products inspired by the film. The set includes:

• Groundbreaking Dry Texture Spray
• Runway Ready Lacquer Shine Spray
• That’s All Workable Hairspray

"TRESemmé has always been behind the biggest looks and occasions trendsetters are talking about most," Yoni Klein, head of marketing at TRESemmé SA said in a press release.

"Our ‘Get Your Hair on the A-List' campaign is an extension of our commitment to move beyond just sponsoring A-list moments to actively put them within everyone’s reach."

The approach keeps TRESemmé closely tied to red-carpet beauty while reinforcing its brand identity for salon-style results people can achieve at home.

Hair Takes Center Stage

Beyond ads, TRESemmé is building visibility around major fashion and entertainment events.

The brand recently staged an A-List takeover at New York Fashion Week, where DeSorbo wore a custom Siriano look while hairstylist Mitchell Ramazon styled her hair using the A-List Collection.

The campaign continues that Hollywood push with a high-profile moment at the Oscars.

TRESemmé aired its ad during the March 15 broadcast and introduced a striking Hair Couture Dress worn by Lisa Rinna at an exclusive after-party.

The concept turns hair into fashion itself, using the look to build on the campaign’s visual identity into one of the most-watched nights in entertainment.

Meanwhile, the A-List Collection itself continues expanding.

After debuting last year with strong demand at Target, the line is rolling out nationally across Walmart, Amazon, CVS, and Walgreens.

TRESemmé’s Hollywood Beauty Play

The brand provides a strong example of how entertainment partnerships can make everyday products aspirational lifestyle symbols:

• Film partnerships are effective ways to elevate everyday products, especially when you attach them to recognizable characters, stories, and entertainment moments.
• Celebrity ambassadors work best when their personality aligns naturally with the brand’s promise of accessible glam.
• Major cultural events like the Oscars can amplify your brand far beyond traditional advertising placements. 

According to Unilever’s annual reporting, the company generated €50.5 billion (approx. $57.8 billion) in revenue in 2025.

This reflects the scale of its global beauty and personal care portfolio.

Our Take: Can Drugstore Brands Own Red Carpet Glam?

Most people love glam, but very few believe they can actually access it. TRESemmé tackles this tension head-on with its latest campaign.

More than just showing glossy hair in an ad, the brand connects this image to Fashion Week moments, film releases, and the Oscars.

But ultimately, the campaign is about accessibility, and this is why we think it works.

The efforts show consumers that everyday styling products can be used as tools to recreate runway and red-carpet looks at home.

After all, no one should need to be a celebrity just to achieve celebrity hair.

And film partnerships work best when accompanied by limited-edition drops.

For instance, MrBeast's Feastables teamed up with Illumination to create Super Mario Galaxy-themed snacks before the movie's theatrical release. 

Beauty campaigns tied to entertainment often create new ways for products to enter everyday routines.

Explore these top beauty marketing agencies experienced in fashion, film, and culture-driven collaborations in our directory.