MrBeast’s Feastables Debuts Super Mario Galaxy Movie Candy Collab

The hype machine behind the next Mario movie just got a sugar rush.

MrBeast’s snack brand Feastables has officially launched a new candy lineup tied to the upcoming "Super Mario Galaxy Movie."

The collaboration introduces three themed products:

• Galaxy Cocoa Crunch chocolate bar
• White Chocolate Peanut Butter Yoshi Eggs
• Sour Boosts gummies 

Each item plays off the space theme of the film, with colorful "stardust crunch" candy pieces and character-inspired shapes designed to catch fans’ attention in stores.

MrBeast (Jimmy Donaldson) also launched a space-themed hero spot to promote the products, where they test each one out, levitating after taking a bite.

The rollout marks another step in how creator-led brands are becoming major players in entertainment partnerships.

Created by YouTube star MrBeast, Feastables has grown quickly since launching in 2022 and now regularly appears alongside major consumer brands in retail aisles.

The Flavors Behind the Snacks

The Galaxy Cocoa Crunch bar leads the lineup with milk chocolate filled with fluffy cocoa cream and colorful candy crunch pieces designed to resemble cosmic dust.

The White Chocolate Peanut Butter Yoshi Eggs package creamy peanut butter inside a white chocolate shell, referencing the famous eggs associated with the character Yoshi.

Meanwhile, the Sour Boosts gummies deliver fruit-flavored candies shaped around the movie’s galactic theme, positioned as a playful snack option for younger audiences.

All three products are part of a limited drop tied to the movie’s theatrical launch window, and are expected to appear at major U.S. retailers, including:

• Kroger
• Walmart
• 7-Eleven
• Five Below
• Regal Cinemas

Overall, the campaign is a show of Feastables' brand marketing strategy of turning entertainment hype into retail demand.

And this strategy has worked so far.

In 2024, Feastables generated roughly $250 million in sales and over $20 million in profit, making it one of the fastest-growing creator-led food brands in the market.

The "Super Mario Galaxy Movie" serves as a direct sequel to 2023’s "The Super Mario Bros. Movie." 

It grossed more than $1.36 billion globally and became one of the highest-grossing animated films ever.

Super Mario Galaxy hits the theaters on April 1. 

Feastables’ Snack Strategy

Feastables offers a revealing example of how creator-led brands can convert brand partnerships into moments of growth:

• Entertainment partnerships give creator-led brands a fast path to shelf visibility by tapping existing fan demand.
• Movie marketing now extends far beyond toys, with snacks and everyday products becoming part of blockbuster promotions.
• Limited drops tied to release dates can create urgency and drive retail traffic during key launch windows.

Whether these snack tie-ins create repeat buyers or remain purely promotional purchases tied to the film’s hype cycle remains to be seen.

Our Take: Can Feastables Keep Up With Hollywood Marketing?

A YouTuber with one of the biggest audiences on the planet is selling candy tied to one of the most recognizable game franchises ever created.

It’s a crossover that feels obvious in hindsight, and we think it definitely can keep up.

And what’s interesting here isn’t just the candy, but the distribution of attention.

MrBeast already owns the audience, and Nintendo owns the characters.

When these two things collide, the marketing basically runs itself.

It seems that MrBeast is ramping up the expansion of Feastables, as he recently staged a taste test with the grandson of Reese's inventor to promote his Peanut Butter Cups.

Check out our top experiential marketing agencies that design campaigns to spark joy among audiences.