Key Takeaways:
- Paige DeSorbo is TRESemmé's first yearlong ambassador, promoting confidence and empowering women with high-shine hair.
- The Lamellar Gloss Collection includes five multitasking products that deliver glass-like shine lasting up to 72 hours.
- The brand strengthens its influencer marketing strategy by partnering with a relatable, fashion-forward personality to resonate with its target audience.
TRESemmé puts the power of gloss in everyone's hands (and hair) with the launch of the new Lamellar Gloss Collection.
Featuring new patented Lamellar Lamination technology, the five-product line will be endorsed by reality TV personality and podcast host Paige DeSorbo for the brand's new "Give Gloss" campaign.
Known for her no-filter honesty, the "Summer House" star brings a high-shine confidence that celebrates the way women support, hype, and uplift each other.
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In a press release, DeSorbo shared her feelings about the campaign:
"I've always seen my hair as the ultimate accessory, so working with TRESemmé is a literal dream come true.
And I'll admit: I love the fact that I can skip wash day for three days with the full Lamellar Gloss Collection and still have that fresh-out-of-the-salon feel.
Plus, I'm obsessed with the campaign being all about the confidence we give each other, that girl's girl energy — it couldn't have been a more perfect fit."
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The campaign marks a first-of-its-kind yearlong partnership for TRESemmé.
DeSorbo will lead the charge on content and appearances that turn everyday gloss into a movement.
TRESemmé's influencer marketing strategy really shines by collaborating with a relatable, style-savvy voice.
The campaign proves that when you find the right face for your brand, you don't just sell a product — you build trust.
Gloss That Gives
In the hero film, DeSorbo struts through city streets, turning heads with her shine and dishing out glossy compliments to everyone she meets.
This includes a perfectly styled pup and a metallic gold car that leaves her "gooped, gasping, and glossed."
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The Lamellar Gloss Collection includes shampoo, conditioner, shine spray, finishing oil (DeSorbo's personal fave), and a flexible cream serum that works as a pre-shampoo, rinse-out, or leave-in treatment.
Lamellar Lamination technology, the star ingredient, coats each strand with a weightless seal for that glass-like finish that lasts up to 72 hours.
Taking the gloss party beyond just haircare, TRESemmé is also launching "Hot Gloss," a spicy peach hot honey made in collaboration with hot sauce brand Red Clay.
Inspired by the shine of the Finishing Oil (but, importantly, not made with it), the glossy condiment drops April 10 on RedClayHotSauce.com.
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Additionally, TRESemmé is celebrating the full launch with a 72-hour blitz of gloss-themed events in New York City from April 7 to 9, including pop-ups and product experiences.
The brand is also taking over DeSorbo's podcast, "Giggly Squad," with a dedicated 1-800-Gloss hotline episode in partnership with Acast Creative Studios.
The TRESemmé Lamellar Gloss Collection is available now at major retailers nationwide.
Meanwhile, Garnier tapped comedian Ilana Glazer last February for a skincare comedy special.
