America's leading cat treat brand TEMPTATIONS has just introduced its first-ever book set created for its furry fans and their human companions.
The limited-edition “Tails of Irresistibility: A Collection of Kitterary Classics” collection includes four carefully designed books with an exterior scratch pad.
They are illustrated in special colors catering to cats' unique visual spectrum, inviting parents to share literary moments with their feline friends.
At the same time, cats can enjoy the brand's new product Lickable Spoons treats.
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“Tails of Irresistibility: A Collection of Kitterary Classics” comprise of short reimagined classics with playful feline twists named:
- Furr-ankenstein
- Les Hiss-erables
- Prrride and Prrrejudice
- Romeow and Juliet
The collection also includes a bonus hollow book for storing the Lickable Spoons.
This new TEMPTATIONS book set aims to create a new bonding activity for cats and their owners through shared storytelling and treats.
This innovative program blends our irresistible Likable Spoons treats with a set of cat-ified literary classics — like 'Romeow & Juliet' or 'Les Hiss-erables' — all designed to inspire unforgettable bonding moments between cats and their humans in a playful, engaging way," Jean-Paul Jansen, CMO at Mars Pet Nutrition North America, told DesignRush.
A Creative Approach to Strengthening Bonds and Building Brand Loyalty
TEMPTATIONS' new interactive campaign is a smart business move that strengthens brand positioning, taking a competitive advantage.
Launching a limited-edition book set with scratchable covers enables the brand to expand beyond traditional cat treats offerings merging two different consumer activities: pet care and reading.
This reinforces TEMPTATIONS's commitment to enhancing the pet ownership experience.
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The campaign also taps into the emotional connection pet owners have with their animals — a great strategy to increase customer loyalty and retention encouraging repeat interaction and treats tied to a special experience.
Lickable Spoons come in three flavor combinations: Tasty Chicken & Savory Salmon flavor, Savory Salmon & Tempting Tuna flavor, and Tasty Chicken & Cheesy Cheese flavor.
Meanwhile, Jif and Milk-Bone created a peanut butter-scented perfume (not really) to promote their new collaboration, "Milk-Bone Soft & Chewy Peanut Buttery Bites" for dogs.
