Taylor Farms wants you to know that feeling “put together” can start with something as simple as a salad.
The fresh food company has teamed up once again with creative agency Erich & Kallman for a new chapter of its ongoing platform, "Get Your Salad Together," first introduced in 2025.
The latest work grows the narrative into Taylor Farms’ new protein-forward range of salads, bowls, and snacks, with a rollout across CTV, digital, and social channels.
The campaign builds its world around ordinary situations that feel just a little off in tone and execution.
And this is heightened just enough to make the point land.
Everyday characters move through familiar routines that slowly tilt into subtle surrealism, while the product remains the focal point of each scene.
At its core, the campaign is built on the idea that small choices can create small wins, and those wins add up to a sense of control in a chaotic day.
"Salad lovers tell us Taylor Farms Chopped Salad Kits are a delicious choice that makes them feel like they’ve got it together," said Christina Barnard, Taylor Farms VP of Marketing.
"This campaign puts the salad at the centre of everyday moments in an outrageous, breakthrough way — one that’s relatable, funny, and impossible to ignore."
Furthermore, the agency sees the work as a continuation of a larger brand storytelling platform.
For Eric Kallman, founder and CCO of Erich & Kallman, the focus was on extracting humor and humanity from the familiar behavior of deciding to eat well when life feels messy.
"Taylor Farms makes it easy and enjoyable to eat well," said Kallman.
"Our job was to find the comedy and the humanity in that moment — the small, real victory of pulling together a meal that actually tastes good and makes you feel good."
At the end of that day, that's what "Get Your Salad Together" is all about, and the agency and brand got to push this idea further.
It also pushes the notion that brand storytelling can stretch a product platform over time without exhausting its core message, especially when new product lines need a clear but flexible creative home.
Entering the 'Get It Together' World
Across the spots, small narrative twists play out to subvert the viewer's expectations.
Moments look ordinary at first, but suddenly tilt into unexpected behavior or visual logic, keeping attention on the emotional payoff.
In one such spot titled "Stronger than Expected," a man tries to open a jar of pickles to no avail.
It wasn't until then that her partner, after promoting Taylor Farms' Protein Caesar Kit, grabbed the jar from him and opened it with ease.
To make things even more obnoxious, she opens the refrigerator door, accidentally removing it from the refrigerator itself out of sheer strength.
It’s in these silly and obnoxious creative beats that remind us how even in functional categories, tone can do as much heavy lifting as information.
Alongside the films, the campaign moves across digital placements and social channels to keep the tone consistent wherever audiences encounter it.
This allows modular storytelling, where different everyday scenarios can slot into the same "getting it together" framework without losing cohesion.
Taylor Farms’ Salad-Led Storytelling
Taylor Farms proves that in food aisles, the win isn’t just what you sell but also the feeling you can reliably recreate around it:
- Campaign platforms should evolve through product expansion, not just new creative executions.
- When it comes to mundane, everyday products like salad, subtle surrealism can make them more memorable without overshadowing their features and benefits.
- When humor, narrative tone, and product context align, even simple food choices become story-driven touchpoints.
The real test will be whether the "Get Your Salad Together" platform can continue to highlight everyday relatability without the central idea going stale.
Taylor Farms, founded in 1995 by Bruce Taylor, is a privately held company that has grown into one of North America’s largest producers of salads and fresh-cut vegetables.
Our Take: Can Small Wins Still Sell Big Ideas?
Taylor Farms finds no need to overexplain itself.
The feeling of trying to regain control of a messy day, even if it starts with something as small as lunch, is universal.
And what better way to get that point across than by being a little weird?
Just like the approach of brands like Liquid Death and Natural Bliss, Taylor Farms' surreal comedic direction gives the feeling a shape you can actually remember.
For brands looking to stand out in grocery aisles, maybe absurdity and surrealism are the way to go.
In other news, Panera recently brought real-life mom and child duos to lunch as part of its Mother's Day campaign.
Brands pursuing ambitious creative need partners who are all in on their ideas.
Take a look at these top creative agencies in our directory.
