Smirnoff ICE teamed up once again with reality TV star Kathy Hilton for the second leg of its "Smirnoff ICE SMASH Tea Partay" campaign, bringing a new twist to sipping tea at traditional golf events.
Together, they hosted a unique golf party in West Hollywood that traded in the usual refined setting of country clubs for an unapologetically bold atmosphere, swapping finger sandwiches for mini hotdogs.
Hilton’s enthusiasm for the event was palpable as she explained why the collaboration felt like a natural fit.
"I’m all about embracing the bold in life and so is Smirnoff ICE, which is why we teamed up for my musical debut. I think we can all agree, it was a smash hit," the socialite said in a press release.
Hilton is referring to the January launch of the "Smirnoff ICE SMASH Tea Partay" campaign that had her starring in her first musical.
"In the next act of the Smirnoff ICE SMASH Tea Partay, we’re spilling the tea and teeing up surprising twists to a sport I love,” Hilton continued."
As part of the campaign, Smirnoff ICE collaborated with arcade video game manufacturer Arcade1Up to install Golden Tee Machines at the event, providing an interactive gaming element for golf enthusiasts like Hilton.
Guests also had the opportunity to enter a contest for a chance to win their very own Smirnoff ICE-branded Arcade1Up Golden Tee arcade machine.
People of legal drinking age in the U.S. can still enter the sweepstakes here, which will end on June 30.
Creating a 'Smash Hit'
The golf party also served to showcase Smirnoff ICE SMASH Tea's two new flavors: Peach and Classic Lemon.
Smirnoff ICE Brand Director Lisa Lee highlighted the continued success of the line, emphasizing the positive reception to the new flavors.
"We're continuing the momentum created from our most-viewed post in Smirnoff Instagram history — SMASH TEA PARTAY: A Smirnoff ICE Musical — to bring together unexpected twists and combinations, like Kathy Hilton and SMASH Tea," Lee said.
The post has since garnered nearly 5,000 likes.
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Editing by Katherine 'Makkie' Maclang
