Kool-Aid Teams Up with McKinstry for Special Drink

With NFL cornerback Ga'Quincy "Kool-Aid" McKinstry being drafted into the New Orleans Saints, the brand he is nicknamed after saw a perfect opportunity to drop a new drink.

McKinstry, 21, was nicknamed "Kool-Aid" by his grandmother because he was born with a big smile that reminded her of the brand's iconic mascot the Kool-Aid Man. 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Kool-Aid Man (@koolaid)

Following the draft, the American drink mix announced via Instagram the launch of its all-new "Black Cherry Blitz" flavor. However, this time its packaging heroes the All-American 2023 front-and-center, along with his signature. 

After the announcement, McKinstry himself took to social media to announce his collaboration with Kool-Aid as an official partner. 

 

 

 

 

 

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A post shared by Ga’Quincy “GEESKII” McKinstry🎰 (@koolaid.glizxzy)

The NFL star first signed an NIL deal with the company back in 2021.

Kool-Aid Parks 'OH YEAH' Trucks Outside Superdome

Kool-Aid promised to have a welcome sign for McKinstry, and it delivered. 

Jumping on the draft season hype, the all-American beverage brand has brought its marketing efforts to the Caesars Superdome in New Orleans, with mobile billboards for fans of the sport to see.

The out-of-home (OOH) activation kept things simple, with nothing but "OH YEAH" written on the board slapped against an all-red backdrop.

In the back of the truck, it writes: "Drafting Kool-Aid? OH YEAH!" 

Kool-Aid's mobile billboards will also roam around the French Quarter and the Smoothie King Arena to welcome McKinstry to his new team. 

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