Reddit Launches Pro Tools for Business Growth

Reddit has recently launched its new Reddit Pro, a comprehensive suite of tools aimed at assisting businesses in engaging with users authentically on its platform, all for free.

While still in its beta phase, the move marks a significant step for Reddit, as it seeks to provide businesses with the necessary resources to leverage the platform effectively.

This is also the first time that the social news forum will be launching a set of tools for free.

Jaclyn Sepulveda, director of brand activation for skincare brand Kate Somerville, shared the company's enthusiasm with Reddit's new suite of tools. 

"We believe in the opportunity on Reddit to understand our customer at a deeper level and its potential as a mainstay in brand strategy," she shared. "Reddit Pro has brought us many steps closer to demystifying these rich, contextually relevant communities." 

Reddit Pro's Features

With Reddit Pro, businesses gain access to a variety of features designed to enhance their presence on the platform that include the following:

• AI-Powered Insights: Reddit Pro utilizes artificial intelligence (AI) to analyze over 16 billion posts and comments, offering businesses valuable insights into top communities, trending topics, and relevant conversations within specific categories or associated with their brands.

• Performance Analytics: The Pro tools provide businesses with robust analytics capabilities to track the performance of their organic posts, including engagement levels, reach and audience demographics. This data enables businesses to refine their approach, identify areas for improvement and optimize their engagement with Reddit communities.

• Publishing Tools: Reddit Pro offers streamlined tools for creating and scheduling profile posts, empowering businesses to share compelling content with their target audiences at optimal times. These tools facilitate consistent engagement and meaningful interactions with users.

• Dedicated Pro Dashboard: It serves as a centralized hub for businesses to monitor and manage their organic engagement on Reddit, which includes key metrics, overall engagement trends, account activity goals and monthly progress.

Another one of the key features of Reddit Pro is its ability to seamlessly extend the reach of organic profile posts as paid advertisements.

This functionality allows businesses to amplify their message and connect with a broader audience without leaving the platform.

Businesses Get In on Reddit Pro

Since its launch, over 200 businesses, including household names like Taco Bell and Wendy’s, have embraced Reddit Pro as part of their digital strategy.

Early testing has shown promising results, with businesses seeing increased engagement and interaction with their target communities.

"In our early alpha testing with a smaller subset of around 20 businesses, we saw that Reddit Pro partners generated, on average, 11 more posts and comments per month and saw a +35% increase in monthly upvotes of their organic content (2)," the company shared in a blog post. 

Reddit Pro is also gaining traction among small and medium-sized businesses, such as Atlas Headrest, Nudge Security and Peak Design — all of which have successfully leveraged the new tool to engage with new customers on the platform. 

Editing by Katherine 'Makkie' Maclang