Global sportswear giant PUMA just unveiled two new motorsport-inspired collections ahead of the Las Vegas Grand Prix Formula 1 motor race.
The “PUMA Neon Energy” and “PUMA x F1 Las Vegas Race” collections combine the thrill of racing with the energy of the Las Vegas Strip, appealing to both motorsport fans and fashion enthusiasts.
Since February 2024, PUMA has been the official supplier of F1, having been granted exclusive rights to produce and distribute officially licensed F1 merchandise.
As an official supplier, the brand enchants its customers by offering premium, officially branded products that celebrate F1 and its teams.
The Las Vegas Grand Prix Formula 1 motor race will take place at the Las Vegas Strip Circuit from November 21 to 23.
Fifty laps on a 6.2-kilometer track will showcase the city’s iconic landmarks, allowing drivers to reach exhilarating speeds under the neon-lit skyline.
Bringing the Essence of Las Vegas to PUMA and F1
The “PUMA Neon Energy” collection results from a cross-industry collaboration that drives inspiration from the iconic Las Vegas Strip.
Collaborating with BMW M Motorsport, Mercedes-AMG PETRONAS, Scuderia Ferrari, and Formula 1, the sportswear brand launched a range of limited-edition apparel and footwear merging it with each motorsport company's brand identity.
Featuring bold neon colors, soundwave-inspired motifs, and dynamic branding, each piece in the collection is designed to turn heads and make a statement.
This includes T-shirts, shorts, caps, and popular shoe models like the Suedel XL, Velophasis, and PUMA Trinity sneakers, among others.
Each piece captures Las Vegas’ electrifying heartbeat, bringing the essence of the city to life and making it a must-have for fans and fashion enthusiasts alike.
Meanwhile, the "PUMA x F1 Las Vegas Race” collection is perfectly crafted for sports fans and motor enthusiasts who "live life in the fast lane."
Both collections are now available on PUMA’s website and mobile app.
Recently, during the 2024 Formula 1 Lenovo United States Grand Prix, Pacsun brought motorsport-inspired fashion to fans in Austin.
