Poppi x Jake Shane: Key Findings
- The prebiotic soda brand teams with the podcast host for a new spot, creating a fantasy of a “First-er class” experience.
- Created by MIRIMAR and directed by Dave Meyers, the ad continues the “Make It poppi” campaign.
- It builds on poppi’s earlier “vibes” concept, following its Super Bowl ad with Charli XCX and Rachel Sennott.
Poppi's latest ad plays with the gap between economy and first-class travel.
The PepsiCo-owned prebiotic soda brand has launched a new spot under its “Make It poppi” campaign, this time starring internet comedian and podcaster Jake Shane.
The 30-second hero film was created by MIRIMAR and directed by RadicalMedia’s Dave Meyers.
It builds on the same "vibes" idea that powered poppi’s earlier Super Bowl push with Charli XCX and Rachel Sennott.
Nick Morrissey, executive creative director and partner at MIRIMAR, believes that the "Therapuss" podcast host is the perfect fit for the campaign.
"He’s basically the face of travel stress. Something we all know too well," he said in a press release.
"But with a poppi in hand, the whole vibe shifts. Suddenly he’s in his dream world, complete with a giant octopus and unlimited Shirley Temple poppi."
The campaign sticks with the familiar setup of taking an everyday annoyance and flipping it into something more fun.
It also follows the same thread from poppi’s Super Bowl spot, bringing back the vibes but putting it in a new setting.
Making Economy Class the Punchline
In the film, Shane sits in a middle seat, clearly uncomfortable, sipping a Shirley Temple poppi.
What follows is a quick shift from travel frustration into the stylized fantasy of “First-er class."
Here, the drink transforms his entire air travel experience into something indulgent and absurd.
There’s no turbulence or delays, just a fluffy king-sized bed, his personal flight attendant, and a refrigerator full of poppi.
Suddenly, he’s pulled back into reality, still stuck in his original seat, now wearing a comically oversized eye mask before delivering the campaign’s closing line:
"Make it poppi."
Overall, the brand leans on humor that’s easy to revisit and share, built around familiar travel frustrations.
With Shane in the mix, the payoff stays light and watchable, giving people a reason to come back to it and associate poppi with the fantasy.
Poppi’s Relatable Travel-Themed Escape
The prebiotic soda's latest spot shows how a simple idea can stretch across formats without losing clarity and relatability:
- A single creative hook can move across campaigns when consistently applied to new scenarios.
- Casting talent who embody your brand personality can make the product payoff feel more satisfying and believable.
- Simple comedy paired with straightforward storytelling helps ads perform better across short-form and social-first environments.
Last year, PepsiCo acquired poppi for approximately $1.95 billion, reflecting strong confidence in the brand’s growth potential and audience appeal.
Our Take: Can a Prebiotic Soda Really Change the Mood?
Poppi understands that flying economy already feels like a shared joke, and so it addresses this discomfort directly.
Shane plays it just awkward enough to feel real, and when the fantasy kicks in, it feels more like a coping mechanism we all recognize.
What's worth pointing out is how the product barely does anything on screen.
Poppi knows its campaign is not about ingredients or benefits, but about the feeling of escaping a rough situation, even for a second.
The soda sits right smack in the middle of this setup, hoping to provide consumers with a sweet respite during their daily discomforts.
Brands building creative campaigns need agencies that understand how to balance provocation with platform strategy.
Explore these top digital marketing agencies in our directory.
