The "Deadpool & Wolverine" movie's list of hilarious collaborations is growing longer as its release draws near, possibly peaking with the announcement of an exclusive one-of-a-kind Xbox controller designed by the mercenary with a mouth himself.
A real head-turner, "The Cheeky Controller" is decked out in a textured red material, embellished with Deadpool's signature weapon straps and emblem.
Its main attraction? Deadpool's fat ass.
Make his finest asset yours
— Xbox (@Xbox) July 17, 2024
Follow & Repost with #XboxCheekyControllerSweepstakes for a chance to win a custom Xbox Series X console & 2 Cheeky Controllers designed by Deadpool.
Ages 18+. Ends 8/11/24. Rules: https://t.co/G41n6ykYIU@Marvel Studios' Deadpool and Wolverine, in… pic.twitter.com/hSHZiA3EPb
Announced on Xbox Wire, the juicy device will fall into the hands of one lucky contestant who enters the Xbox Cheeky Controller Sweepstakes.
Fans stand the chance to win a custom Xbox Series X (with two foam katanas), along with a pair of the coveted controllers.
Deadpool Is Everywhere
The cheeky fun doesn't stop there.
Xbox is offering a Cable Guys Deadpool Controller Holder by EXG Pro to the first 1,000 fans who order an Xbox Elite Wireless Controller Series 2 from the Microsoft store on July 22.
Fans can also tune in to Xbox's official Twitch stream on the same day to watch the official live broadcast of the film's red carpet premiere.
"Deadpool & Wolverine" has displayed a nearly limitless marketing potential over the last few weeks, collaborating with every brand from Heineken Silver to the reality show "The Bachelorette."
More recently, Heinz collaborated with Marvel, releasing an edited version of the official trailer, intercutting visuals of the brand's mustard and ketchup bottles with the superheroes to show their similarities, with Ryan Reynolds providing commentary.
The all-out marketing strategy could be credited to the fact that the film is the Marvel Cinematic Universe's only theatrical releasefor 2024.
This follows the studio's decision to slow down its release schedule due to a noticeable drop in quality that ticked off fans and critics alike.
By leaning into the titular character's hilariously offbeat and inappropriate personality, advertisers and brands that have collaborated with Deadpool have seen increased success in creating viral campaigns.
Editing by Katherine 'Makkie' Maclang
