LG has begun beta testing for its latest project, specifically made for women going through menopause.
Through a campaign created by agency AlmapBBDO, "Menopause Mode" introduces how LG utilizes artificial intelligence (AI) to provide quick relief to women who experience hot flashes during menopause.
By pairing a smartwatch app with an LG air conditioning unit through ThinQ connectivity, the system monitors body temperature, blood oxygen, and heart rate in real-time to identify hot flashes during the night.
It immediately sends a signal to the LG Dual Inverter +AI, which cools the room efficiently within 10 minutes.
Then, the air conditioner returns to the original temperature setting.
"It's not just an app that improves women's well-being. Menopause Mode is taking the smart home to the next level. For the first time, it'll react to the body's vital signs," Head of Creative Technology at AlmapBBDO Lilian Cavallini said in an email to DesignRush.
Menopause Mode's beta launch was announced in a short film that demonstrates the many difficulties women face while going through menopause and the different ways they could seek relief.
Eventually, they can have a peaceful night of sleep thanks to LG's Menopause Mode, which solves their problems without them having to get out of bed.
The project is currently being tested by LG in Brazil and marketed through creative initiatives and influencer content, inviting local celebrities Adriane Galisteu and Carol Loback to share their experiences and connect to women struggling with the same issues.
Improving Quality of Life
According to the Brazilian Institute of Geography and Statistics (IBGE), about 29 million women in Brazil are going through a menopausal transition, which amounts to 7.9% of the country's female population.
Furthermore, a third of all Brazilian women will experience moderate to extreme hot flashes during menopause, which can significantly impact their quality of life
Despite all of this, a recent study conducted by hygiene and health company Essity still shows that 7 out of 10 respondents (69%) think menopause remains a taboo topic that isn't easily addressed in conversation.
LG Brazil VP of IT, B2B, and AC Sales Rodrigo Fiani commented on the company's use of AI to improve the lives of consumers in an email to DesignRush, affirming how technology can make people's lives better.
"We're reinforcing our commitment to applying affectionate intelligence, which is one of the pillars of our global positioning, along with our overarching purpose 'Life's Good,'" he shared.
By designing a campaign that revolves around innovation and empathy, the company reinforces its reputation for prioritizing customer well-being and providing health-focused solutions.
As many companies race to implement AI in their latest products and services, it's refreshing to see LG take a step in the right direction.
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Editing by Katherine 'Makkie' Maclang
