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A staggering 58% of B2B marketers admit their content strategy is only "moderately effective," with nearly half saying the lack of clear goals is holding them back.
Even more concerning is that only one in three has a scalable content creation model.The biggest hurdle? Resources.
These numbers reveal a massive blind spot in B2B marketing — companies are investing in content, but failing to maximize its impact. Without a clear strategy and the right resources, they risk falling behind more agile, growth-focused competitors.
Renegade Marketers Unite, the content channel for CMO Huddles and LLC, fills this gap by featuring over 600 experts — including Forrester’s Dave Frankland, six-time CMO Grant Johnson, and Cisco’s Rebecca Stone — who share real-world insights into the strategies, challenges, and innovations shaping the future of B2B marketing.
The Mission Behind Renegade Marketing's Success
According to CMO Huddles founder Drew Neisser, the show's initial goal was to highlight "renegade" marketers.
“We wanted to find the folks who were zigging when the rest of the world was zagging. That purpose still informs the show eight years later,” he told DesignRush.
“The only difference from year one to now is that we focus almost 100% on B2B marketers and some episodes feature more than one ‘renegade’ marketer at a time.”
Through various formats, including panel discussions with CMOs and one-on-one interviews with bestselling business authors and industry experts, Neisser keeps the conversations rich in insights.
The show quickly gained traction after its launch, ranking in the top 2.5% globally. Neisser attributed this achievement to its consistency in delivering insightful content each week.
“Most podcasts stop at 10 episodes, a phenomenon called ‘podfading.’ The secret to our success is no secret. Just keep publishing quality episodes consistently (every Friday for us), and your audience will find you and stay with you.”
After recording 200 episodes, Neisser published “Renegade Marketing: 12 Steps for Building Unbeatable B2B Brands,” an insight-rich book filled with simplified B2B marketing formulas, strategies, ideation, execution, tools, and steps to help brands finally break through.
“That was another happy accident of interviewing so many ‘renegade’ marketers,” Neisser notes.
Building a Thriving Community of B2B Marketers
By bringing thought leaders and fresh ideas together, Renegade Marketing has created a community for modern B2B marketers — an unexpected outcome, Neisser notes.
“We just wanted to produce an interesting show with insights other marketers could apply. That is still true.”
“Community was a by-product of having a consistent quality of guests in the same positions. These CMOs wanted to get to know each other, which created the opportunity for us to bring them together.”
He notes how podcasts are a great way to get to know and celebrate your members, spread the word about your community, and recruit new members.
Overall, the commitment to delivering real value is what drove Renegade Marketers Unite to success. By staying true to its vision and consistently providing insightful content, the show built trust and fostered a loyal audience — proving that authenticity and consistency are the keys to long-term growth.
With more than 430 episodes, Renegade Marketing has become a vital platform for B2B marketers, offering consistent, insightful content that keeps some of the world’s brightest B2B marketers engaged.
