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Nespresso has once again teamed up with American actor and filmmaker George Clooney for a detective-style spot.
Made together with global communications agency Citizen Relations, the initiative sees the actor as "Detective George" and embarking on a "whodunit" mission to find out who stole an heiress' missing Nespresso capsules.
The commercial also features a handful of familiar faces, including "Desperate Housewives" star Eva Longoria who plays the chef, "Stillwater" actress Camille Cottin who plays the heiress, and "Goblin" lead Kim Go Eun who plays the Sous-Chef.
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Notably, the spot also takes cues from Agatha Christie's book "Murder on the Orient Express," keeping a tense yet entertaining vibe throughout its one-minute run time.
Nespresso Canada VP of Marketing Frédéric Pasquier shared his excitement over their efforts, having worked with a star-studded cast to "highlight the iconic allure of Nespresso."
"This campaign returns to our signature cinematic creative, with our precious coffee as the main character, showcasing its unforgettable taste and the lengths one will go to enjoy their favourite cup of Nespresso," Pasquier added.
Clooney also spoke highly of the campaign, saying that while shooting with Nespresso is always a great time, this campaign in particular was "unbelievably fun" due to the script and cast he was able to work with.
"This was my first time working with my long-time friend Eva, who made the perfect culinary duo with Kim trying to deceive me. They both brought such a vibrant energy to set and worked so seamlessly together. It was also wonderful to be reunited with Camille. She always brings a touch of sophistication, which was perfect for this role," he explained.
Known for having fun and lighthearted campaigns with its long-time global brand ambassador, Nespresso sure knows how to up the ante with each and every ad.
And with a cast full of Hollywood stars, its solid brand marketing strategy is sure to rake in engagement among fans who look forward to its campaigns.
Who Stole the Capsules?
The advert opens with the silhouette of a woman walking over a moving train, making her way to steal a bag of Nespresso capsules placed on top of Camille's bedside desk.
The next day, Detective George begins his investigation, as Camille tells him the events that unfolded.
He then inspects the bedroom, where he finds a small stem of microgreen on the floor.
As the train's passengers all enjoy hot cups of Nespresso coffee, Detective George makes his way to the kitchen, where Chef Eva and her sous-chefs, including Go Eun hide their coffee cups.
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While at first, the group seemed to have gotten away with it, Detective George grows suspicious due to a mask Eva left behind in Camille's quarters.
He opens the cabinet to find a hoard of Nespresso capsules pouring right out of it, with more falling out from her toque.
It is then revealed that they were all in a production studio, as the director yells cut. Still holding onto the bag of capsules, Clooney then reluctantly hands it to production staff.
The spot ends with the staff removing Clooney's hat, only to find out that he kept some capsules for himself.
Recently, Accelerator Energy Drink teamed up with Travis Kelce and Livvy Dunne for its new social-first campaign.
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