Accelerator Active Energy tapped NFL superstar Travis Kelce and LSU gymnast Livvy Dunne for a new social-first campaign.
The new effort comprises two short spots posted on the brand's social media channels.
"Cart Worthy" opens with the two athletes trying to decide which energy drinks are worth keeping in the cart.
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Going through a roster of some of today's top energy drinks (Monster, Red Bull, Alani Nu, and Celsius), the two deem all of them to be unworthy due to high sugar content and the presence of synthetic caffeine, artificial sweeteners, or guarana.
Eventually, they agree that Accelerator Active Energy is the most "worthy," thanks to its natural caffeine, with no added sugar, preservatives, or guarana.
Kelce humorously adds that he "really likes Rocket Pop" as he throws his favorite flavor into the cart.
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In another video, Kelce surprises shoppers by hiding sneakily behind an Accelerator Cherry Limeade standee of himself.
After scaring off one shopper, he stops the next passerby by replacing his energy drink with a can of Accelerator Rocket Pop.
"Cart Worthy" continues the brand's ongoing partnership with the two athletes.
It is an excellent influencer marketing strategy that leverages both stars' massive followings on social media.
By integrating humor and relatable moments, influencer marketing goes beyond traditional advertising, allowing brands to forge a deeper connection with the audience.
This approach not only amplifies brand visibility but also demonstrates how strategic collaborations with influential personalities can drive engagement and inspire consumer trust.
Better than the Rest
Accelerator's proprietary blend of natural caffeine, plant-based thermogenics, and cognitive boosters sets it apart from most major energy drinks, providing sustained energy that's healthier for the human body.
The brand is reportedly Kelce's go-to, as he's often seen holding a can of Accelerator during pre-game tunnel walks and while stepping off team flights.
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Meanwhile, Accelerator helps Dunne focus during competitions and travels, making it a perfect companion in and out of the gym.
The brand has seen a significant boost over the last few years thanks to forming strategic partnerships with some of the internet's most popular athletes.
Kelce recently appeared in another campaign for the brand last December, where he hilariously dressed up as a newscaster to promote the new "Orange Ice Pop" flavor.
