Key Takeaways:
- The campaign’s success came from perfect timing and strong conversions.
- Strategic timing and high-profile creative can maximize ad spend efficiency, turning engagement into measurable business growth.
By targeting a high-intent audience at the right moment, Colormatics drove a surge in user registrations for Daily Fantasy Sports platform PrizePicks.
Building on their successful past collaborations, Colormatics once again brought their signature creativity and star power to the table.
For their partnership this time around, full-service visual agency Colormatics and PrizePicks created a Super Bowl commercial filled with humor, hype, game-day energy, and an all-star line-up:
- Joe Budden breaking it down like a true analyst
- Druski popping bottles in celebration
- BigXthaPlug bringing ultimate game-day vibes
- Funny Marco caught in his feelings
- Cream Biggums flexing for the camera
- Sketch losing it over a big win
Editor's Note: This is a sponsored article created in partnership with Colormatics.
Colormatics’ and PrizePicks’ long-standing partnership includes ensuring that creative assets engage audiences and drive results.
“From last-second heroics to epic reactions, the spot captured everything we love about Super Bowl Sunday — where every play, yard, and pick matters,” said Chris Marcus, the co-founder of Colormatics.
For this project, Colormatics had three key objectives, including:
- Maximize brand awareness and user acquisition
- Convert new sign-ups into first-time depositors
- Measure the direct impact of a high-profile advertising investment
The ad generated a significant increase in new user registrations immediately and garnered consistent, organic growth throughout the day.
These efforts resulted in a notable late-day surge and proved the unmatched impact of strategic, high-profile video advertising.
How Colormatics’ Super Bowl Strategy Turned Viewers Into Customers
According to Marcus, the ad was successful thanks to:
- Perfect Timing: The Super Bowl delivered a high-intent, engaged audience
- Strong Conversion: The ad resonated with viewers
- ROI Justification: The campaign drove real business growth with measurable impact
To better understand this success, here is a performance breakdown:
- User engagement indicated gradual, steady growth leading up to the Super Bowl.
- Event counts and registrations surged immediately after the commercial aired, followed by first-time deposits — indicating a high-intent audience response.
The agency has helped brands tell their stories, inspire audiences, and stand out in competitive industries for over a decade.
Its unique approach integrates insights, creative, and media strategy to sharpen the focus of each campaign.
By operating with small, highly-experienced teams, the agency ensures better results, meets deadlines, and stays within budget.
In 2024 alone, the agency drove a 50% increase in sales, a five-times return on ad spend (ROAS), and over 400 million impressions for its clients.
