In a world where attention is scarce and competition is fierce, Colormatics is proving that creativity isn’t just an advantage—it’s the difference-maker. As a video-led creative agency, Colormatics seamlessly integrates insights, media, and storytelling to drive measurable impact.
The results speak for themselves: a 50% increase in sales, a five-times return on ad spend (ROAS), and over 400 million impressions in 2024 alone. From global brands to rising startups, Colormatics is shaping the future of advertising with a proven approach that doesn’t just make them different—it makes them better.
In 2024, the agency built an impressive repertoire of campaigns, including:
- Squatty Potty’s “Happy Tummy Tour 1.0”
- PrizePicks’ “Broken Arm” and “Jingle Hoops”
- Sleeper’s “Not Your Father’s Game”
- Spokane Teachers Credit Union’s (STCU) “Frank - Hot Rod”
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As one of the top advertising agencies, Colormatics prides itself on being a “one-stop shop for comprehensive digital advertising solutions.”
Leveraging its expertise in video production, post-production, graphic design, photography, and media strategy, the agency created compelling commercials that drove measurable outcomes.
1. Squatty Potty’s “Happy Tummy Tour 1.0”
For this project, Colormatics combined humor and creativity to connect with new audiences and increase holiday sales through:
- A multi-channel campaign that blended humor with product education
- Audience research and definition
- An integrated campaign strategy and brief
- Media buying
- Measurement and analytics
The agency revamped Squatty Potty's landmark unicorn campaign from 2015 with “Squatty Potty: The Ride,” a humorous and creative rebranding campaign.
This time, Squatty Potty’s commercial introduced new characters with over-the-top personalities, while maintaining the same frantic, off-the-wall energy as the original ad.
The campaign was a resounding success, driving:
- Increased sales by 50%
- Generated profit for the first time in five years
- Generated 5x ROAS
- Garnered over 400 million impressions
- Attracted 2 million clicks
The campaign also won a Gold Addy from the American Advertising Awards for Best Internet Commercial Campaign.
2. PrizePicks’ “Broken Arm” and “Jingle Hoops”
“Jingle Hoops”
“Jingle Hoops” is a 30-second spot inspired by the NBA’s 2013 ad of the same name. To elevate daily fantasy sports operator PrizePicks’ brand presence, Colormatics added a new spin — by featuring cultural icons and comedians:
- Comedian and actor Druski
- Presenter and rapper Joe Budden
- Rapper and songwriter BigXthaPlug
- TV host Anthony “Spice” Adams
- Twitch streamer and YouTuber Kylie “Sketch” Cox
- Comedian and social media influencer Funny Marco
For this project, Colormatics introduced PrizePrick’s personality while capturing the nostalgia of the NBA’s ad, engaged a modern audience, and balanced creativity and production to meet deadlines and budget constraints.
The campaign drove significant views on both PrizePicks’ and Colormatics’ social media pages.
On PrizePicks’ account, the ad garnered:
- 3.8m organic views
- 173,000 likes
- 50,000 shares
- 2,400 comments
- Hundreds of millions of paid views
On Colormatics’ account:
- 700,000 organic views
- 56,000 likes
- 19,000 shares
- 120 comments
In this spot, each star brought their signature style to turn every missed shot into comedic gold — driving engagement and brand affinity.
“Broken Arm”
BigXthaPlug returned to PrizePicks’ scene in “Broken Arm” alongside standup comedian Bubba Dub as doctors, giving a patient with an injured arm a surprise diagnosis.
For this spot, the agency collaborated with PrizePicks to conceptualize and produce an ad that blends humor and sports action.
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The campaign attracted over 500,000 views, 16,000 likes, and hundreds of millions of paid views.
Both campaigns tapped into influencer marketing, a strategy that helps brands raise awareness, and build rapport, trust, and credibility with their audiences while adding value to campaigns.
3. Sleeper’s “Not Your Father’s Game”
Featuring iconic 1950s baseball broadcasts to 80s buzzer-beaters, Colormatics captured the magic of sports and how it has connected people through the decades in “Not Your Father's Game.”
Fantasy sports betting platform Sleeper enlisted viral sports content creator Deestroying to take viewers on a time-traveling journey and show how Sleeper brings it all together.
The campaign drew hundreds of millions of paid views, highlighting how personalized, targeted experiences are key to capturing the attention of viewers.
4. Spokane Teachers Credit Union’s (STCU) “Frank - Hot Rod”
For this project, STCU partnered with Coolormatics to improve its business services outreach.
Introducing “Frank,” a relatable character who embodies confidence and humor.
With Frank, Colormatics created a compelling commercial campaign to revamp STCU’s brand presence, driving brand awareness and attracting new business clients who cited Frank as a key influence for their decision to partner with STCU.
In today’s advertising landscape, creativity alone isn’t enough. Success lies in the ability to align bold ideas with strategic execution.
Businesses that craft targeted, data-driven campaigns can drive real impact, turning vision into measurable growth.
As seen with the highlighted projects, Colormatics continues to prove that blending creativity with strategic precision can turn ambitious ideas into measurable success. These also underscore the value of working with an award-winning agency to craft tailored, engaging campaigns.
