Full-service visual agency Colormatics has added a new spin to the well-known basketball commercial “Jingle Hoops” to elevate daily fantasy sports operator PrizePicks’ brand presence.
The 30-second spot, inspired by the NBA’s iconic ad, was reimagined with humor, modern flair, and holiday magic — complete with a lineup of cultural icons and comedians.
For this challenge, Colormatics was tasked with:
- Capturing the nostalgia of the original 2013 Jingle Hoops ad while introducing PrizePrick’s personality
- Engaging a modern audience with humor and star talent
- Balancing creativity and production efficiency to meet deadlines and budget constraints
Who would you put in the 2024 version of the iconic ‘Jingle Hoops’ commercial? 👀🎄pic.twitter.com/78FlknbNks
— PrizePicks (@PrizePicks) December 3, 2024
“Jingle Hoops 2.0” was filmed at Georgia Tech’s McCamish Pavilion, where Colormatics combined creativity and logistical precision to deliver a director’s cut, and multiple platform-specific edits for TV, Instagram, TikTok, and Twitter.
The cast includes recognizable names in different industries, including:
- Comedian and actor Druski
- Presenter and rapper Joe Budden
- Rapper and songwriter BigXthaPlug
- TV host Anthony Adams (also known as “Spice Adams”)
- Twitch streamer and YouTuber Sketch (real name Kylie Cox)
- Comedian and social media influencer Funny Marco
By blending sports nostalgia with modern humor, Colormatics managed to capture the magic of the holiday season in a nostalgic and fun way while introducing PrizePicks’ offerings.
This, coupled with behind-the-scenes snippets, boosted PrizePicks’ connection with its audience, driving engagement and brand affinity across all social platforms.
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By reinforcing its identity as a fun, engaging, and innovative fantasy sports platform, PrizePicks was able to set itself apart from the competition during the holiday season.
Plus, the campaign couldn't have been more timely as the NBA recently brought back its iconic commercial with a new stop-motion animation titled “Jingle Hoops Regifted.”
In addition, PrizePicks and Colormatics donated nearly $2,000 worth of basketball hoops, racks, and balls to Atlanta Parks & Rec.
This act shows the brand and agency share the same passion for the sport while aligning brand values with social responsibility — ultimately boosting their image and building trust.
Remixing the Holiday Hoops Spirit
The original commercial saw NBA superstars wowing viewers with a symphony of three-pointers.
For “Jingle Hoopes 2.0,” PrizePicks’ stars use their signature style, humor, and playful competitiveness to imitate the iconic “swish” sound.
However, the result is a series of comedic misses and unexpected reactions, capping it off with a slow-motion dunk attempt by Druski that ends with him face down on the floor.
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Chip Singh, PrizePicks’ Executive Creative Director, says the spot is all about celebrating NBA culture, the holiday vibe, and the pure fun of hoops.
“We wanted to pay homage to the original Jingle Hoops but with our own playful PrizePicks twist — and it’s something special that we get to pull this off with our own lineup of talent partners.
Working with these guys was a blast; the energy and humor they brought made every shoot a mix of laughs and surprises. I think that comes through in every shot. It’s the kind of fun our community really gets.”
Showcasing a well-executed blend of creativity and humor, Colormatics’ campaign captured the essence of the NBA culture and holiday cheer — building a stronger, more relatable connection with PrizePicks’ audience.
