Blending humor and creativity to connect with new audiences and boost holiday sales, full-service visual agency Colormatics breathed new life into Squatty Potty's landmark campaign from 2015.
Enter: “Squatty Potty: The Ride,” a humorous and creative rebranding campaign featuring quirky, exaggerated personalities while staying true to the frenetic, off-the-wall energy of the first commercial. The new take on the ad garnered:
- Over 1 million impressions
- More than 2 million clicks
- 4X the return on ad spend
To successfully rebrand Squatty Potty, the agency conducted market research and surveys to identify the best target audience and messaging strategy, which helped pinpoint the product's position in the market and category.
Colormatics combined the strategy of an advertising agency with the capability of a video production company, allowing it to solve unique challenges using targeted video.
For this project, the agency blended brand education with entertaining storytelling, resulting in:
- Increased conversions for Squatty Potty
- Strong Black Friday and Cyber Monday results
- A Golden Addy for Best Internet Commercial Campaign in Film, Video & Sound at the American Advertising Awards
Phil Lepper, Chief Revenue Officer at Aterian, says the success of this project is rooted in the collaboration with Colormatics.
“Their ability to deeply understand our brand’s voice, balance humor and education, and deliver assets tailored to various platforms contributed significantly to the campaign’s impact.
Their flexibility in handling last-minute changes and going above and beyond with additional deliverables made all the difference.”
Squatty Potty Gets a Fresh Spin
“Squatty Potty: The Ride” sees Taylor, a young woman experiencing digestive issues, embarking on a “Happy Tummy Tour” with digestive health specialist Ellen.
Taylor meets a cast of colorful characters on the journey and learns how sitting affects digestive health and how Squatty Potty can help.
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The successful run enabled Colormatics to extend the Happy Tummy Tour to 2.0 status — this time featuring a pregnant woman and a male — further diversifying the storytelling and broadening audience relatability.
According to Lepper, rebrand campaigns set the tone for how consumers perceive the brand moving forward.
“Colormatics helped us create a fresh, cohesive identity that honored our past while establishing a more sophisticated, adult tone. This approach was vital in ensuring our messaging resonated with our audience and drove meaningful engagement across key sales channels.”
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Colormatics’ expertise in combining strategic insights with bold creativity highlights how branding agencies can transform a company’s image and drive business growth.
The agency is no stranger to successfully capturing the nostalgia of a brand and revamping it. For example, it added a new spin to the NBA’s well-known basketball commercial “Jingle Hoops” to give daily fantasy sports operator PrizePicks’ brand presence a major boost.
