After bringing back Call of Duty's legendary ad character "The Replacer" earlier this month, Activision Blizzard is continuing the campaign for its next flagship game in the Land Down Under.
A new spot from Xbox Australia and New Zealand introduces Australia's very own quirky agent, played by actress Sophie Monk.
Helmed by creative agency Dentsu Creative Australia, the effort expands the world of the Replacer, bringing a new titular character into the mix for the first time in 11 years.
In a statement, Activision Blizzard APAC VP and Manager Alexis Boulton highlighted Monk's signature sass and humor as a key factor in giving the new Replacer some Aussie flavor.
"Choosing Sophie to be our Replacer was an easy choice and one we know Call of Duty fans will love," she concluded.
Launched earlier today, the campaign will also feature additional content and behind-the-scenes footage on Monk's social media channels later this week.
Following in the footsteps of the iconic "The Replacer" ads, the new campaign puts an Australian spin on a classic concept while still maintaining its signature humor.
This underscores the significance of having a strong brand voice that maintains a consistent tone in every iteration of a campaign or platform.
Not Here to F**k Spiders
A two-minute spot opens with the original Replacer, played by actor Peter Stormare, addressing the camera from inside his car.
Citing an increased demand for his services, presumably due to the October 25 release of Call of Duty: Black Ops 6, he informs the audience that he's recruited reinforcements.
The ad cuts to the land of "Straya," where a new female Replacer pulls up in a souped-up muscle car identical to the original operative's iconic vehicle.
Opening with the iconic Australian phrase, "Look, we're not here to f**k spiders," she gets straight to the point, telling the audience her mission: to take over their jobs while they play Black Ops 6.
What follows is a pair of hilarious scenarios that follow the spirit of the original ads.
The first sees Monk take on the role of a real estate agent, where she bluntly markets an expensive house to trust fund babies, overseas investors, and "negatively-geared boomers."
The last scene puts her in the shoes of a traffic control officer, where she immediately abuses the use of the stop sign and makes fun of passing cars.
Black Ops 6 was initially announced in May with a trailer from creative agency 72andSunny.
The highly-anticipated game was further teased in June when Activision unveiled a more comprehensive gameplay trailer at a Microsoft Xbox event.
