Paris Hilton is welcoming her fans to Slivingland, a new addition to Roblox.
The metaverse experience allows users to experience all the glitz and glamor of “practicing your best life in a playful environment,” according to the game’s description.
Wondering why Hilton opted for the name “Sliving?” It’s a mix of her iconic catchphrases “slaying” and “living your best life.”
The online fan hub, launched by Hilton’s media company 11:11 Media, will give her gigantic online following the opportunity to experience exclusive content, including podcasts, partner projects, and virtual products.
“With Slivingland, Hilton is bridging the gap between Gen Z and metaverses and brands, offering a unique platform for strategic brand activations,” an official press release stated.
“Besides interacting with Hilton herself, Slivingland will offer a wide range of capabilities that will delight every user. From holograms to a vibrant nightclub, a music mini-game on the dancefloor, and cute pet sidekicks accompanying the players all the way through a virtual flight.”
An immersive Slivingland DJ set by Paris Hilton herself is scheduled for August 25, while the Roblox experience will offer ten limited-edition digital fashion pieces inspired by Y2K trends and designed by the heiress.
With a following of 24.4 million on Instagram, the introduction of Slivingland is sure to transport Hilton’s fandom to try out the VR experience on Roblox.
Edited by Nikola Djuric
