Scaling Enterprise Brands Creatively: Key Findings
- Global campaigns work best when production systems can flex quickly across regions without losing quality or creative focus.
- Building cultural insight into the process from day one helps teams avoid generic messaging and create work that connects locally.
- Enterprise brands can take bigger creative swings when partners lead with curiosity and know how to balance risk with brand stability.
In 2024, online-first giants like Google and Amazon brought in over $660 billion in ad revenue, according to a Statista report.
This number’s heading toward $715 billion by 2025. For brands competing in that kind of market, every campaign has to hit hard and scale smart.
Led by Michel Sassoon and Ana Terc, production company Wonderful Content helps brands like Toyota, Volvo, and McDonald’s deliver global campaigns that work.
The secret? A mix of global reach, cultural awareness, and creative discipline.
Who are the Experts?
Michel Sassoon is the head of production of Wonderful Content. He’s spent over two decades producing work across 16 countries and managing $60M+ in budgets for some of the world’s top brands.
Ana Terc is an executive producer at Wonderful Content. She brings 18 years of experience in film, TV, and branded content — and she knows how to run international projects with precision and flair.
1. Build Global Systems That Can Flex With the Brief
Enterprise brands need partners who can move fast across markets without compromising quality.
Wonderful Content delivers that flexibility through a production model that’s global by design, not convenience.
“From the start, we’ve always imagined production as a global endeavor. We know how to find the best mix of location, costs, and talent for each project,” Sassoon says.
Establishing offices internationally and maintaining deep local partnerships has let the team scale up or down depending on the scope.
Whether it’s a lean doc-style shoot or a massive multi-country campaign, their system stays nimble and in control.
2. Use Cultural Differences to Make the Work Better
Great global campaigns elevate local nuances, and Wonderful Content turns cultural complexity into a creative asset, baking relevance into every frame.
“Navigating the cultural and logistical realities of working across countries isn’t simple — but it’s something we do really well,” Terc says.
Instead of layering local flavor on top of a global idea, they build with cultural insight from the start.
The result is work that feels human and specific.
3. Push the Creative Without Pushing the Brand Too Far
Large brands move slowly for a reason: the risk of getting it wrong is high.
Wonderful Content knows how to walk the line between bold creativity and brand protection.
“Large brands inevitably carry the inertia of their size. If you’re not careful, that scale can make the process feel stifled,” Sassoon says.
Their fix? Curiosity.
Sassoon adds, “We stay inquisitive because gathering context helps us know where to push creatively, where to tread lightly, and how to align with priorities.”
Terc echoes the tension, but she’s seen, firsthand, that big brands like Toyota and Volvo are willing to go further creatively as long as the thinking is solid and the execution earns trust.
Make Global Work Feel Personal and Powerful
Global campaigns don’t have to feel generic or over-engineered. When you build with the right partners, scale becomes a strength.
Their work shows what happens when global logistics meet local insight and creative guts.
The result is big brand stories that actually land, wherever they go.
If you’re a brand or agency looking to scale your next campaign, explore our list of top list of production companies on DesignRush.
