'Venom: The Last Dance' Promo on 'Hot Ones' Receives Praise for Unique Collab

Sony Pictures has collaborated with the popular online show "Hot Ones" to promote the upcoming "Venom: The Last Dance" movie. 

In a new spot posted on X and Instagram, the "Symbiote" creates a ruckus on the "Hot Ones" set as he tries the different sauces notoriously known for making celebrities and artists cry. 

The less than 30-second advert has received high praise from netizens, commending the genius marketing behind the unique collaboration. 

"Marketing team is actually killing it this time," one commented. 

 

 

 

 

 

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This is not the first time a Marvel franchise leaned into absurd yet widely entertaining commercials and collaborations. 

Recently, the record-breaking "Deadpool and Wolverine" hit launched an array of hilarious campaigns, leveraging its star Ryan Reynold's brand of comedy. 

These efforts included a collaboration with Heineken Silver, claiming they were made out of "Adamantium."

There's also the launch of an exclusive popcorn bucket shaped like Wolverine's head and a meta spot with Tim Horton's that pokes fun at Reynolds, and many more.

With this most recent Venom collaboration, it's no surprise if this becomes the norm in film promotion — a tried-and-tested formula for effective viral marketing. 

Can Venom Survive Hot Ones?

The Venom x Hot Ones commercial jumps straight into the action, with the Spiderman nemesis pouring a huge amount of hot sauce on a chicken wing.

"This is the sauce that reduces everyone to tears?! We have no tears!" Venom bravely says. The alien then chomps down on the wing in one bite, but immediately regrets it.

"Our eyes are sweating... Give me the milk," he shouts, downing a gallon to quell the spice. However, the "cow juice" just made it worse for the anti-hero.

So, he busts open a fire extinguisher and points its spout to his mouth, hoping that would deal with the hot sauce in his system. Unfortunately, it didn't help, and Venom goes into a frenzy as the spot closes. 

"Venom: The Last Dance" hits theaters on October 25.

Marvel characters have become so popular that brands can't wait to have them on their products.

Previously, Marvel and Coca-Cola united for a superhero campaign, which saw the global launch of collectible Coca-Cola and Coca-Cola Zero cans.

Editing by Katherine 'Makkie' Maclang