Key Takeaways
- Unlimit leverages Simu Liu’s global appeal and entrepreneurial mindset to connect with businesses worldwide, enhancing brand recognition.
- Business leaders should use strategic partnerships and creative storytelling to build trust and connect with new markets.
Global fintech innovator Unlimit has named actor and entrepreneur Simu Liu as its first Global Brand Ambassador, marking a major milestone for the global fintech company.
Liu, best known for his role in Marvel’s "Shang-Chi and the Legend of the Ten Rings," leads Unlimit’s biggest campaign to date.
Developed in partnership with Paradox House Creative, the campaign features Liu in a high-impact ad that showcases how businesses can navigate complex payment challenges.
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Directed by Oscar-winner Joachim Back, the campaign is set to run across APAC, EMEA, the U.K., and LATAM throughout 2025.
In a statement exclusive to DesignRush, Alex Chang, co-chief producer from Paradox House Creative, shared his view of the fresh and exciting campaign:
“This campaign is an example of what can be achieved by diving deep into a brand operating in the B2B space, and utilising creative excellence to bring to life a visual identity befitting of a dynamic multinational organisation in Unlimit.
Strategically, the aim is to unlock new markets for Unlimit — with a focus on APAC and LATAM — so pairing the campaign with an international film star, executed by a world-class team, is a sure-fire way to increase brand affinity effectively.”
Make the right choice when aiming for success.
— Unlimit (@Unlimit_com) March 3, 2025
👉https://t.co/L5Wd8AxMCJ@SimuLiu@paradox_house#BorderlessPayments#UnlimitTheWorld#UnlimitYourPayments#UnlimitYourBusiness#UnlimitxSimuLiu#SimuLiupic.twitter.com/dHmJOTCLxK
Meanwhile, Unlimit’s CEO and founder, Kirill Eves, emphasized that Liu’s international background and entrepreneurial mindset align perfectly with the company’s vision.
The campaign will be rolled out in multiple phases, including digital takeovers, social media activations, event advertising, and interactive social competitions.
An offline phase, set for Q2 2025, will further amplify Liu’s role as Unlimit’s Global Brand Ambassador.
By combining celebrity influence with a multi-channel marketing strategy, Unlimit maximizes brand visibility and engagement across key global markets.
No Borders with Unlimit
Unlimit’s ad opens with Liu reflecting on the importance of making the right choices — a challenge that business owners face every day.
He asks the question, “What if you were the owner of a finance company?”
As he narrates, a business executive seamlessly navigates the Unlimit website to manage payments effortlessly.
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The scene then shifts to Liu in an action sequence, where he delivers the key line:
“When you’re looking for the star of your movie, you need someone who can do it all. And when you’re looking for a payment provider, you need Unlimit.”
The commercial concludes with Unlimit positioned as the ultimate solution for borderless opportunity.
Businesses expanding globally need payment solutions that work seamlessly across different countries, currencies, and regulations.
Unlimit’s campaign with Liu highlights how the right payment provider can help companies grow without financial barriers.
Meanwhile, insurance company Aviva’s new ad showcases how its services help business owners solve financial challenges and achieve milestones.
