Tinder has just launched its latest campaign titled "Long Story Shorts," a mini romantic comedy series available exclusively on social media.
Helmed by the brand's social media & culture agency of record Movers+Shakers, each episode is based on true stories from real-life couples who met on the app.
With a focus on social-first entertainment, the series will star influencers Dalia Elizabeth, Kendahl Landreth, and Roger Moore Jr. to reenact the love stories.
@tinder we’re reenacting real #Tinder love stories in our new series #LongStoryShorts 😍 watch @Kendahl Landreth & @mitsy ♬ original sound - Tinder
Movers+Shakers CCO and Co-Founder Geoffrey Goldberg highlighted the campaign's genuine nature in a statement, pointing out its perfect blend of comedy, romance, and entertainment.
The campaign will release six full episodes on Instagram and 18 mini episodes on TikTok.
While focusing on real relationships found on Tinder, the brand smartly taps influencers to star in this latest campaign, creating more opportunities to generate more engagement and new connections.
Influencer marketing is a great way to expand the brand's reach, tapping into new fanbases to create awareness and build brand affinity.
Serendipity in Modern Times
According to Tinder SVP of Global Marketing Stephanie Danzi, the brand wanted to elevate the modern meet cute to show audiences that singles today aren't missing out on serendipitous moments.
"We're always looking for new ways to highlight the genuine connections that turn into love on our platform and 'Long Story Shorts' does just that by bringing these stories to life with a fun and engaging twist," she concluded.
The series' first episode brings us to a couple's first date, involving a date at a bar, an old metalhead, and a botched first kiss.
@tinder Replying to @Paigey part 2 coming in 🔥 have u ever gotten a nose ring caught mid-kiss 😗? @Kendahl Landreth & @mitsy #LongStoryShorts ♬ original sound - Tinder
Humorous and relatable, it gives the campaign a personal touch that makes it all the more appealing to potential users.
Tinder has also featured real stories from its users in the past.
In July, the app launched a set of commercials, starring real-life celebrity couple Lana Condor and Evan Mock, based on real first conversations between Tinder success stories.
Editing by Katherine 'Makkie' Maclang
