"Schitt's Creek" star Annie Murphy is back as the Chief Flavor Officer for Sparkling Ice.
The Talking Rain brand previously tapped Murphy to play the same Willy Wonka-esque role last year, where she was introduced in a pair of whimsical ads.
Now, two new spots were launched to continue the brand's "Anything but Subtle" campaign.
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In a statement, Talking Rain Beverage Company Chief Growth Officer Rich DePencier highlighted the brand's commitment to communicating with its consumers, which has led to multiple newsworthy products and collaborations:
"Last year we sent Sparkling Ice 'to the moon' in Meghan Trainor’s music video, recreated the taste of Starburst original fruit chew candy in our signature zero-sugar beverage and became the official 'sparkling refreshment' of the Seattle Sounders FC."
"This year, there’s even more to explore in the Flavor Lab."
Best known for playing the lovable Alexis Rose in black comedy series "Schitt's Creek," Murphy brings a similar exhilarating energy to the ads.
Sparkling Ice's campaign how selecting the right celebrity partner can be a game-changer in crafting an effective influencer marketing strategy.
By aligning with a celebrity or influencer whose persona resonates with the brand's values and target audience, businesses can amplify their message, foster authentic connections, and drive stronger consumer engagement.
Back to the Flavor Lab
The first 30-second commercial, titled "Breakroom," opens with Murphy discussing how Sparkling Ice achieves its unique taste.
A montage follows, showcasing the many humorous hijinks that go into capturing the perfect fruity flavor.
Quick cuts depict the star participating in scientific research, military training, interrogations, and Indiana Jones-esque stunts.
The spot ends with Murphy snapping out of her daydream, saying, "It's just one fruit in front of the other."
"Yes You Cans," the second spot, begins with the CFO giving guests a tour of the Sparkling Ice Caffeine factory room.
One of the visitors comments on the endless rows of cans on conveyor belts that wrap around the room, which Murphy corrects, saying they're "Yes You Cans."
With her bright and bubbly personality, she inspires the tour with "Yes You Cans," helping them discover that the "can" was inside them all along.
Earlier this month, Saratoga Spring Water returned to the Golden Globes as an official sponsor.
Meanwhile, last August, vitaminwater entered fans' living spaces with an interior design-focused campaign.
