vitaminwater Lets You Make Your Dream Room a Reality

Coca-Cola brand vitaminwater is inviting home decor enthusiasts to bring color to their living spaces in an exciting new campaign.

Made together with interior design firm Havenly, "Paint Your Rent" gives fans the chance to bring their decor dreams to life and have their rent paid off for an entire year.

All they have to do is share their favorite vitaminwater flavor via text or visit its website and send a photo of their favorite vitaminwater flavor in a space they want to redecorate.

Five lucky winners (one for each vitaminwater flavor) will receive all-expenses-paid custom design-inspiration services from Havenly and a check worth $20,556 for one year of rent (based on the national monthly average of $1,713).

Each of the winners will also get a color-coordinated mini refrigerator filled with vitaminwater. 

The contest will run today until August 27. 

Bold and inventive, "Paint Your Rent" is a prime example of a brand marketing strategy in action. 

By working together with customers in bringing life to their dream spaces, vitaminwater is also able to tout its offerings and allow fans to experience the brand in a unique and memorable way.

Bringing Color to Your Space

Tiphanie Maronta, vitaminwater's senior director of brand management, shares that the brand has always been about bringing extra flavor, color, and enhancements to its consumers. 

Maronta adds that, this time, vitaminwater wanted to give its fans the chance to "live out the maximalist lifestyle trend," especially now that rent prices have skyrocketed across the country, leaving little for consumers to create their own home aesthetic. 

 

 

 

 

 

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Together with Havenly Lead Designer Kelsey Fischer, the brand has also curated a series of mood boards inspired by five of vitaminwater's flavors, including: 

• The energy tropical citrus 
• The focus kiwi-strawberry 
• The squeezed lemonade flavor 
• The refresh tropical mango 
• The xxx acai blueberry pomegranate 

These mood boards will include color palettes, textiles, and accent pieces to demonstrate how vitaminwater's flavors can help bring color to their spaces.

Fischer shares her experience working with the brand in curating the mood boards, noting that the last two months have seen a 70% increase in Havenly's customers choosing more colorful designs. 

"I drew inspiration from the characteristics of each flavor, evoking their personalities of energy, rejuvenation, and zen, which I translated into interior looks. Bold designs are a great way for fans to express themselves in the spaces around them," Fischer explains.

Previously, vitaminwater revisited its roots with a New York-inspired campaign made together with director Spike Lee.

Editing by Katherine 'Makkie' Maclang