-author-avatar_thumbnail.jpg){kind=avatar}
Tech giant Sony is continuing its partnership with global pop star Olivia Rodrigo for its latest LinkBuds collection.
Joining the LinkBuds family will be the all-new LinkBuds Fit and LinkBuds Open, each featuring light Air Fitting Supporters that give its wearer all-day comfort, regardless of their lifestyle.
As part of the collaboration, the two new LinkBuds iterations will come in Rodrigo's signature violet colorway, allowing fans to listen to music while flaunting their favorite artist.
With her fans in mind, the Grammy Award-winning singer, alongside her producer Dan Nigro, designed the new earpieces to have custom EQ settings and a special EQ user interface.
The latest efforts come as part of Sony's "For the Music" audio campaign, a platform launched last year to highlight its premier audio products and services.
By teaming up with renowned figures such as Rodrigo, it not only cements itself as a reputable force in the audio industry but also as a company whose brand values include championing creativity and self-expression.
How Rodrigo 'Keeps Every World On'
The campaign's one-minute hero spot starts with the "Bad Idea" singer on the train, tapping on her LinkBuds earpiece to watch concert clips on her phone.
A passer-by then drops a pair of shades in front of Rodrigo, and the artist goes after her to return it.
But before she does, she plays her music using LinkBuds, as if to score her chase for the girl.
View this post on Instagram
As she finally gets to the woman and returns her eyewear by the subway, she's shocked to find that the girl is actually her.
The two Rodrigos share a look, and the spot ends as the screen reads: "Keep every world on."
Last month, Sony also teamed up with girl group LE SSERAFIM to promote its noise-canceling 1000X series headphones.
Editing by Katherine 'Makkie' Maclang
-author-avatar_mobile.jpg){kind=avatar}
