K-pop superstar group LE SSERAFIM joins Sony for a bold new spot, launching a fresh colorway of the electronics giant's noise-canceling 1000XM5 series headphones and earbuds on September 18.
Part of the brand's "For The Music" campaign that launched in July last year, the stunning 71-second film boasts the award-winning qualities of the WH-1000XM5 headphones and WF-1000XM5 earbuds.
It also highlights the chic new Smoky Pinkcolorway that perfectly complements LE SSERAFIM's stunning visuals.
This new "soft and sophisticated" color is set to compete with the earthy shades of Kim Kardashian's Beats Studio Pro, which was promoted in a big campaign with comedian Jimmy Fallon last August.
No, your eyes aren’t deceiving you, The 1000X series goes smoky pink with @LE_SSERAFIM. Warning, you might get stopped on the street! Now which ones are you getting first? #WH1000XM5#WF1000XM5#LE__SSERAFIM#ForTheMusic#Sony
— Sony Electronics (@SonyElectronics) September 26, 2024
Preorder Now: https://t.co/6S7Cm49H88pic.twitter.com/bJ1MJYuSS5
The commercial is sure to be a delight to fans, as it accentuates all the charms of the chart-topping girl group's five members:
- Kim Chaewon
- Sakura
- Huh Yunjin
- Kazuha
- Hong Eunchae
The spot is set to their latest hit single "CRAZY" from the group's same-titled fourth mini album.
Its August 30 release saw the album debut at No. 7 on the Billboard 200, taking the No. 1 spot on Billboard's Top Album Sales chart (the group's first) and selling over 47,000 equivalent album units in just a week.
At the time of writing, the single's music video (which features an appearance from the Iconic House of Juicy Couture) has garnered nearly 77.6 million views across different versions.
"The connection we have with our fans is everything, and we can't wait for them to be able to experience our music with Sony's awesome Smoky Pink 1000X headphones and earbuds," LE SSERAFIM said in a brand statement.
Boasting some of the best sound quality and noise canceling abilities currently available on the market, Sony's flagship model is a feat of audio engineering, now with a "powdery matte texture" in Smoky Pink that offers maximum comfort.
The headphones retail for $399.99 while the earbuds are priced at $299.99.
Experience sound like never before with the new Smoky Pink WH-1000XM5 and WF-1000XM5 💗💫. Elevate every moment with premium sound and style that’s uniquely you. #SonyAudio#SmokyPink#WH1000XM5#WF1000XM5
— Sony Electronics (@SonyElectronics) September 19, 2024
Buy them here: https://t.co/6S7Cm49H88pic.twitter.com/MBzKBshvMM
As part of the "For the Music" campaign, Sony also teamed up with Olivia Rodrigo to launch the latest LinkBuds collection in the pop star's signature violet colorway on October 1.
With these partnerships, the brand continues to build deeper connections with both artists and fans, leveraging major influencer partnerships to scale its audience.
Overall, the campaign aims to promote a more refined appreciation of music with a premier suite of Sony products.
For All the Girly Girls
The futuristic commercial begins with a pink and silver spaceship soaring across the cosmos.
Inside the spacecraft, one of three high-tech preservation containers reveals a pair of Sony 1000X headphones in Smoky Pink.
Suspenseful music builds the tension as a montage shows quick clips of each LE SSERAFIM member modeling the new headphones.
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The spot then cuts to a scene of the girls hurtling toward an alien planet, each aboard an escape pod.
Amid the deafening noise of re-entry, they tune out the sound with the touch of a button and begin to play "CRAZY."
Landing on an alien planet, the spot ends with the girls modeling the headphones in a variety of cute scenarios.
NewJeans, LE SSERAFIM's sister group under entertainment agency HYBE, also appeared in a campaign for PlayerUnknown's Battlegrounds earlier in June.
Editing by Katherine 'Makkie' Maclang
