Smoothie King Expands Menu with Love Island Star Jeremiah Brown

Quick listen: Smoothie King makes its first food play with Jeremiah Brown — in under 2 minutes.

Smoothie King is stepping outside its smoothie bowl for the first time in more than 50 years.

To mark the launch of its new "Power Eats" menu, the company tapped Love Island USA alum Jeremiah Brown as the face of a digital campaign that's funny as it is charming.

“This menu has been over a year in the making, and we’re thrilled to finally share it with guests nationwide,” said Claudia Schaefer, CMO at Smoothie King.

“Every item was intentionally crafted to not only pair perfectly with our smoothies, but to embody our vision of making the world a better place by nourishing healthy habits.”

The campaign officially debuted on September 2, just days after the nationwide rollout of Power Eats.

The Power Eats menu is a change of pace for the brand, expanding into protein-rich meals designed to complement its beverage lineup.

The offerings include:

• Loaded Toasts in Avocado, Peanut Butter, and Chocolate Hazelnut varieties
• Protein Boxes featuring combinations of eggs, cheese, fruit, and crackers.

Notably, new items like Egg Clouds and Savory Chicken Tenders are also scheduled to roll out through early 2026.

The new menu, as Smoothie King President and Chief Financial Officer Gavin Felder puts it, is "all because we wanted to give our guests what they’ve been asking for."

Brown's New Love

The cheeky spot nods to Brown's on-screen history and begins with him sitting in a mock confessional, teasing a newfound romance ala Love Island.

However, it's not actually a person. It's an Avocado Toast paired with a smoothie, introduced as the "whole package."

"Isn't she cute?" Brown asks the viewers, as the spot ends. 

Beyond the ad, Smoothie King will also be offering a “Perfect Pair” bundle to encourage trial.

This pair includes one Loaded Toast and a 20-ounce Enjoy a Treat smoothie for only $9.99.

Initially limited to Healthy Rewards members, the deal has since been made available nationwide.

Overall, the initiative is Smoothie King's way of showing how its menu can support consumers throughout the day — beyond the smoothies. 

And in pairing a reality TV personality with a playful narrative, the company is betting that proper storytelling can drive attention as it redefines its brand identity in the food space.

Our Take: Can Humor Fuel Menu Innovation?

Smoothie King wants you to know it's now a healthy meal solution, just as it is a beverage destination. 

And having Brown tag along ties the launch to pop culture without overshadowing the products themselves, which makes for a smart balance. 

When a brand with decades of heritage makes a big change, it risks alienating its core base.

But anchoring the rollout in lighthearted messaging makes Smoothie King's transition feel natural and fun.

In other news, American Eagle recently tapped Travis Kelce for a campaign built around his off-field persona.