Key Takeaways:
- B2B Online Chicago 2025 will be held at the Chicago Marriott Downtown from April 28-30.
- Attendees will gain practical strategies on AI, SEO, personalization, and data-driven approaches.
- The event features a range of workshops, case studies, and expert presentations, with early bird discounts and team packages available.
B2B Online Chicago returns to the Windy City on April 28-30 to provide marketers and brand leaders with the latest innovations and most disruptive digital, eCommerce, and omnichannel content for B2B success.
The three-day event will feature panel discussions and workshops focused on improving online sales, digital experience, and customer engagement.
As the ultimate playbook for eCommerce, digital marketing, and sales, B2B Online offers leaders in manufacturing and distribution a chance to explore AI, SEO, and the latest trends in the B2B space.
This year, the conference brings together some of the brightest minds from the world’s biggest brands, including:
- Ed Soo Hoo, WW CTO Global Accounts, Lenovo
- Julie Schulte, CEO, Chamfr
- Robert Elzner, VP and Head of HP Store, Americas, HP
- Danielle Waknine, Head of B2B Sales, Americas, Shopify
- Emily Xu, Chief Digital & Information Officer, Republic National Distributing Company
With an unmatched 65% manufacturer/distributor attendance rate, B2B Online is designed for decision-makers ready to innovate, optimize, and drive real growth.
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Here’s some of what attendees can expect from this year’s lineup of workshops and discussions:
- Staying relevant in 2025, and adapting to Millennial and Gen Z buying behaviors
- The latest insights from the world’s most comprehensive Generative AI study
- Using personalization to improve the B2B customer journey
- How to clean, standardize, and enrich messy product data using AI
- Practical strategies to develop structured and effective approaches to ROI measurement and digital investments
The event will kick off at the Chicago Marriott Downtown, where attendees can also visit the famous Millennium Park, the Navy Pier for a 360-view of Chicago on the Centennial Wheel, the Shedd Aquarium which is home to over 32,000 animals, and more.
Attendee packages are categorized for manufacturers and distributors, as well as solution providers, with team discounts available:
- Manufacturers and distributors (three-day pass): $2,099.00
- Solution providers (three-day pass): $3,749.00
- Teams can enjoy discounts at 15%, 20%, 30%, and 35%, depending on the number of people
Early bird discounts are currently available for manufacturers and distributors.
Case Studies and Expert-Led Presentations
Beyond keynotes and workshops, B2B Online Chicago will also feature case studies and expert-led presentations that explore real-world digital transformation strategies.
One such highlight is the “Personalization at Scale: Tailoring the B2B Buying Experience,” presented by:
- Robert Richardson, Senior Technical Program Manager at MillerKnoll
- Michael Larmon, VP of Sales & Marketing at Ion Exhibits
- Jeff Blucher, Head of Product at SAP Commerce Cloud
- Jonathan Steffens, Director of E-Commerce at EquipmentShare
- Lee Trotter, Director, Digital Engagement at Data Realm
These experts will share insights on leveraging AI, smart segmentation, and predictive analytics to create a personalized buying experience that feels like a tailored journey, not just a transaction.
That is just one of the many reasons why B2B Online Chicago is the must-attend event this April.
2025 is shaping up to be a pivotal year for professionals in the B2B and marketing industries. DesignRush recently compiled a list of the top digital marketing conferences to add to your calendar.
