Coffee Mate has just teased its upcoming Super Bowl ad, tapping pop music legend Shania Twain to be the voice of the campaign.
Helmed by creative agency Wieden+Kennedy New York, "Foam Diva" marks the Nestlé-owned non-dairy creamer brand's first-ever Big Game spot.
Twain took to social media to announce the good news while also sharing her brand new song dedicated to Coffee Mate's Cold Foam line, which was announced last October.
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The new cold foam line is meant to compete with the sweet cream foams from Starbucks and Dunkin'.
With 25% less sugar, Coffee Mate's will hit major retailers this month in three flavors: Sweet Crème, French Vanilla, and Nestlé Toll House Brown Butter Chocolate Chip Cookie.
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In a statement, Wieden+Kennedy New York suggested that the ad celebrated pop divas and their unbridled energy.
Twain definitely brings a dazzling pop star presence to the campaign, adding an original song to sweeten the deal.
In the case of Super Bowl ads, brands gunning for the big leagues often utilize large-scale influencer marketing to create hype and set their spot apart from the rest.
This approach highlights the value of aligning with popular culture to amplify brand messages and engage consumers on a deeper level.
A Little Goes a Long Way
Coffee Mate also shared a short teaser film for its Big Game commercial.
Clocking it at just 10 seconds, it opens with a shot of a man spraying some delicious Coffee Mate Cold Foam Creamer over a glass of beer.
Without hesitation, he drinks his beverage with a blank stare and leaves a "creamer mustache" on his face
After licking his lips, his eyes light up in awe.
The spot ends with the tagline: "A LITTLE FOAM, A LOTTA FUN."
Last October, Coffee Mate released a unique miniseries with rapper and actor Vince Staples.
That same month, fellow Nestlé brand Toll House teamed up with NFL star Peyton Manning to launch a Cookie Nachos kit.
