Nestlé Toll House and NFL legend Peyton Manning's partnership inspired the brand to launch a customizable new dessert option that combines cookies and nachos into one delicious snack: Cookie Nachos.
Inspired by a viral TikTok trend and the Manning family, Nestlé created a fully loaded cookie nachos kit that gives fans an easy way to join in on the fun.
Each kit comes loaded with Toll House chocolate chip cookie dough, three kinds of morsels, nacho chip-shaped cookie cutters, and a $25 gift card to buy some toppings.
Earlier this month, Nestlé Toll House unveiled the huge new partnership with Manning.
The campaign was headlined by a 30-second spot featuring the former quarterback not even resisting the urge to finish an entire plate of cookies.
At one point, his cookie-fueled happiness even drives him to break into a bit of a song and dance.
Manning shared how the brand played a special role in his football career in a press release, with his wife Ashley baking them for every training camp and during family gatherings.
"It's exciting to partner with the NESTLÉ TOLL HOUSE team to help families, friends, teammates and others inspire new traditions going forward," he concluded.
Starting November 6, fans can enter a sweepstakes for a chance to win their very own Cookie Nachos kit.
Toll House's decision to work with Manning is a significant move that calls back to the athlete's relationship with the brand.
By focusing on emotional moments and special connections, companies can utilize the art of brand storytelling to inspire customers and build loyalty.
Peyton's Favorite Snack
The partnership is a match made in heaven, pairing up Manning with one of his favorite treats.
In addition to the main spot, Toll House also released a few short videos featuring Manning on its social media channels.
View this post on Instagram
A short behind-the-scenes video gives fans a glimpse into the ad's creation process and what it was like working with the Hall of Famer.
Manning, who retired from pro football in 2016, currently acts as the producer and co-star of the ManningCast on ESPN alongside brother Eli Manning.
In addition to his TV appearances, he also stars in a variety of ads. Last month, he headlined a major campaign for insurance company Nationwide.
