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Global beauty and cosmetics brand Sephora launched a new holiday campaign that encourages us to change up our holiday traditions.
Made together with BETC Etoile Rouge and BETC Fullsix, the new hero spot highlights loved ones coming together around a gigantic beauty-themed Christmas tree, finding a sense of belonging in each other.
It serves as a reminder that the gift of Sephora empowers us to be comfortable in our own skin, regardless of our relationship with beauty.
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The campaign officially rolled out this month, and will continue to screen across TV, retail locations, social media, and various out-of-home (OOH) and digital-out-of-home (DOOH) efforts in Europe and the UK.
Part of Sephora's signature "We Belong To Something Beautiful" brand message, the campaign focuses on the magic of togetherness, especially during the holiday season.
Sephora, known for its uplifting themes, doubles down on its brand identity with this new ad.
With a powerful message driven by a simple yet thoughtful narrative, the campaign is sure to resonate with a lot of viewers who want to find beauty in the holidays.
The Beauty of Community
The 45-second spot opens with a group of friends getting ready before meeting up at a park, each carrying decorative ornaments and gifts that reflect the Sephora brand colors.
As soon as they see each other, they begin placing their ornaments on a massive Christmas tree.
They exchange smiles and Sephora gifts with one another, embracing the warmth of being surrounded by loved ones.
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The video ends with the group admiring their reflections in the shiny Christmas balls they hung on the tree.
"We belong to something beautiful," the narrator says as the advert wraps.
Previously, Sephora teamed up with acclaimed director Taika Waititi for a series of heartwarming holiday spots.
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