Business vehicle hiring company Nexus Rental has just unveiled a major shift in its brand identity, positioning it as more than just a service provider.
The effort was led by brand strategy and consultancy agency Propaganda, a Leeds-based agency appointed earlier in March to grow the company into the leading B2B provider of vehicle and plant hire solutions.
Propaganda's acclaimed DiscoveryTM program found that Nexus vastly undersold its own position at the top of the market, with many of the U.K.'s biggest blue-chip companies depending on the brand for its expertise.
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Due to this, an adjustment was implemented to showcase the size, scale, and impact that Nexus brings to its clients.
According to Propaganda Managing Director Craig Harrold, the rebrand pushes Nexus to confidently assume its role as a market leader:
"We've developed a brand that resonates with the real-world challenges their clients face. Nexus now stands out as the reliable partner businesses can turn to when navigating uncertainty."
Nexus Rental CEO Scott Haddow also showed his full support for the agency's proposed strategy, saying it has become a major milestone for the company.
Steering the company's image in a completely different direction looks to be an effective shift for the industry leader, underscoring the massive significance of a timely business rebranding to form a deeper connection with an audience.
Leading the Way
Boldly treading new ground, the rebrand leans into the adaptability of Nexus' solutions, which are both practical and scalable.
Rebuilding from the ground up, Propaganda created a new visual identity and logo to symbolize the brand's rebirth.
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A new website, brand film, brochure, and employee value proposition (EVP) further solidifies the shift, targeting existing and potential customers and suppliers.
The brand's ad campaign will run across key industry publications through the end of the year.
Earlier this month, Propaganda also worked on another significant rebrand for shed manufacturer Powersheds.
