Popeyes® announced its partnership with Tequila Don Julio to offer a unique culinary experience ahead of this year’s Super Bowl.
The limited-time Popeyes x Tequila Don Julio Championship Lineup menu merges Louisiana flavors with tequila-inspired creations, celebrating both the Big Game and the New Orleans spirit.
The star of the new menu is the Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich.
This innovative creation features a chicken breast marinated in reposado tequila, fried in Popeyes' signature buttermilk breading, and topped with tequila lime slaw and a barrel-cured pickle.
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Served on a sweet concha roll, the sandwich offers a balance of savory, sweet, and agave flavors.
Additional items include Reposado Flavored Louisiana Garlic Wings and a Spicy Strawberry Hibiscus Lemonade Mocktail.
This partnership is a prime example of brand collaborations within the food industry done right. By combining bold flavors and cultural elements, both brands create memorable experiences and flavor adventures for fans.
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In a press release, Popeyes announced that the special menu will be available in select locations in New York City, Miami, New Orleans, Philadelphia, and Kansas City, with a special one-day preview on January 31st.
The Popeyes x Tequila Don Julio Championship Lineup menu will be available at Popeyes' flagship restaurant in New Orleans — the city where the brand was founded and the host of this year's Super Bowl — until February 9th.
Fans who can’t make it to the participating restaurants can still join the celebration with a special offer on UberEats, including a buy one, get one free chicken sandwich promotion and $5 off Tequila Don Julio purchases.
The Lineup is Here
A short clip released on Popeyes’ Instagram opens with a close-up of a Tequila Don Julio bottle before transitioning to a female DJ spinning tracks at what looks like a Popeyes location.
As the kitchen staff preps food, the lively atmosphere continues, with guests dancing and enjoying the energy.
The DJ receives a chicken wing, while the rest of the order is boxed up with the Popeyes x Don Julio collaboration logo.
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The screen flashes "The Championship Lineup Menu" as the festivities continue, with people dancing and the busy kitchen in full swing.
The camera pulls back, showcasing the Popeyes location and highlighting the limited-edition collaboration, available only in select U.S. cities.
This collaboration highlights how brands can use big events like the Big Game to create buzz with exclusive, limited-time offerings.
By bringing together two well-known names — Popeyes and Tequila Don Julio — this campaign taps into the growing trend of creating unique experiences for customers.
Last year, Popeyes launched an exciting campaign to establish itself as the “Official Wing of Watching Football.”
