Popeyes Is the 'Official Wing of Watching Football' in New Spots from McKinney

Popeyes just launched an exciting new campaign in time for the football season. 

Helmed by full-service agency McKinney and directed by Oren Kaplan, the latest initiative declares the fast-food giant as the "Official Wing of Watching Football," touting its offerings as the perfect meal while enjoying a game. 

And to ensure every football gathering is packed with flavor, the fast-food giant has also dropped its brand-new "Sweet 'N Smokey Chipotle" wing flavor, joining its current roster of wing offerings, which includes:

• Honey BBQ
• Roasted Garlic Parmesan
• Signature Hot
• Ghost Pepper
• Honey Lemon Pepper
• Sweet 'N Spicy

 

 

 

 

 

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Popeyes U.S. and Canada CMO Bart LaCount shared his thoughts on the campaign, believing that while sports is all about bringing people together, great food lies at the heart of these football moments.

As part of the campaign, the brand released three new spots to show sports fans how they can enjoy the games with a Popeyes feast.

To up the ante, Popeyes is also offering free six-piece Wings at Popeyes with a minimum purchase of $10 from August 26 to September 8. 

Joining this promotion will be exciting activations and exclusive offers throughout the month, cementing Popeyes as the "Official Wing of Watching Football."

This type of brand positioning allows the brand to be associated with the interests of its target audience.

By highlighting that a football match should be watched while savoring its chicken wings, more and more sports fans will be inclined to try the formidable combo.

Stepping Up the Wing Game

The first of three 15-second spots kickstarts with a football fan declaring "game time" as "wing time," holding up a Popeyes paper bag. 

The man and his friends then enjoy a Popeyes feast outside their camper van. Moments later, an employee from a nearby Popeyes restaurant calls the man's attention for supposedly leaving his mascot head inside the store. 

"Some wings you just can't wait to tailgate with. We don't make sense, we make chicken," the narrator shares, as the spot ends. 

The second spot gives us a closer look at a table, where baskets of Popeyes chicken wings entice the viewers.

Amid a series of mouthwatering closeup shots, it touts its seven wing flavors, including its all-new Sweet 'N Smokey Chipotle. 

The last spot dives deep into the taste of the Sweet 'N Smokey Chipotle flavor, which boasts a mix of chili peppers, a touch of honey, "and a whole lot of wow." 

Previously, Popeyes teamed up with American actor and comedian Ken Jeong for its Super Bowl campaign also developed together with McKinney.

Editing by Katherine 'Makkie' Maclang