NFL hall-of-famer Peyton Manning returns to star in the latest campaign for insurance company Nationwide.
In "So Much More," helmed by integrated creative network Ogilvy, the brand aims to show that it's more than just an auto and home insurance company.
The campaign spotlights how the financial service giant helps protect customers' long-term goals.
Nationwide CMO Ramon Jones discussed the campaign in a video, addressing misconceptions Americans have about the company.
Jones also discussed the company's long-term partnership with Manning, which began 11 years ago and has produced over a dozen Nationwide ads starring the athlete.
"So Much More," which debuted Thursday on NBC during the 2024 NFL opening game, will run throughout the season.
Nationwide's long-term partnership with Manning has increased the company's profile greatly over the last decade.
Brands can learn from the partnership, utilizing influencer marketing to partner with top stars to increase awareness and audience reach.
Peyton is Paintin'
Opening with an elegant classical soundtrack, the ad shows Manning in a painting studio as he describes his similarities to the company.
Just like Nationwide, Manning is so much more than just a star quarterback.
He's also "Paintin' Manning," who loves to paint.
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An art teacher walks by to compliment Peyton, who asks if she said "Peyton" or "Paintin'."
"Peyton," the art teacher says.
"Paintin'," Peyton replies.
The two agree to disagree, and the spot ends.
It seems the Manning brothers have been busy. Earlier this week, Eli Manning, who's also an NFL legend, starred in a Corona campaign, where he debuted a new game, "Lime Wedge Football."
Editing by Katherine 'Makkie' Maclang
