The lovable pups from iconic children's show "PAW Patrol" are taking their rescue missions outside of Adventure Bay, popping up in the real world to make calls to some very familiar faces.
The new campaign from PAW Patrol parent company Spin Master will see Rubble and Chase giving celebrities a "PupTalk," saving the day at the most unexpected times.
"PupTalk" kicks off with Grammy-winning artist Meghan Trainor, who's also a mother of two children under the age of four, followed by Emmy award-winning actor and comedian Kenan Thompson and San Francisco 49ers Quarterback Brock Purdy.
According to Spin Master President of Toys Doug Wadleigh, the initiative aims to reinforce problem-solving and self-belief, extending PAW Patrol's reach beyond the household and into pop culture moments.
View this post on Instagram
In a press release, Trainor shared her goal of leading each day with positivity and self-love for herself, her loved ones, and fans.
"But we all have those moments of doubt, especially when I'm trying to reach so many people. Rubble and Chase showed up at the perfect time with the perfect message and reminder that while I can't fix the whole world, I'm proud of all I'm doing!" she concluded.
The effort will culminate with a special feature on Jimmy Kimmel Live! on December 18.
"PupTalks" takes a beloved kid's show and integrates it into the real world, creating celebrity interactions that give it exposure outside of its traditional medium.
Overall, it's an evolution of PAW Patrol's brand marketing strategy that positions it in a more relatable and relevant setting.
To The Rescue!
The new video was launched on social media and opens with a phone screen showing an incoming call from Rubble and Chase.
It is answered by Trainor, who has doubts about whether her message of self-love actually reaches her fans.
"I try to promote loving yourself, but do people just see me as a viral pop star slash devoted mother who still finds time to rock this tremendous hair?" Trainor hilariously asks.
View this post on Instagram
Her cute canine friends proceed to give "M-Train" some good advice, telling her that, although she can't fix the entire world's problems, she's still helping in her own way.
The pop star is sufficiently cheered up after the call, thanking PAW Patrol for their help.
On top of being a mom to young children, Trainor is also known for being a fur parent.
Back in April, the singer and her dogs starred in another furry feature, singing an original jingle she composed herself as a "Dog Mom" for Freshpet.
