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Pantalones Organic Tequila just launched a new spot featuring American actor Matthew McConaughey and his wife, Camila Alves, toasting the start of summer and the end of school.
In a 30-second spot titled "The Official Tequila Of Summer Parenting," the Hollywood couple stares at their family schedule hung up on the living room wall.
It's officially summer break for the kids, and the McConaugheys make the perfect margarita using Pantalones Organic Tequila to take some stress off planning their children's summer activities.
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Set to the tune of Alice Cooper's hit "School's Out," the two rim their glasses with salt, fill them with ice, and concoct the perfect cocktail.
"Pantalones, the best thing we've made with our pants on," the "Interstellar" actor hilariously says.
The spot ends with the two relaxing by the couch, having a toast with their drinks, as McConaughey lets out his iconic whistle.
The Stress of Summer Parenting
Made together with Ryan Reynolds' agency Maximum Effort, the spot offers parents a solution to the stress they may feel during summer, wondering how to keep their kids entertained outside of school.
Founded by the McConaugheys themselves, Pantalones Organic Tequila aims to let the audience know their children aren't the only ones who can unwind during summer break, and that they, too, can sit back and relax with the perfect drink for the season.
Through the use of old-school rock, the latest marketing effort from the McConaugheys should resonate with parents seeking to give their kids the best summer, and at the same time, want to spice up their much-needed R&R.
Reynolds' Maximum Effort has been on a roll with alcoholic beverage ads, previously working on his wife's new Betty Booze campaign together with Chef Boulud.
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Editing by Katherine 'Makkie' Maclang
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