Blake Lively’s Betty Booze Launches Ratatouille-Inspired Spot

Celebrating the launch of its canned cocktails in the U.K. Blake Lively's Betty Booze has partnered with renowned chef Daniel Boulud for a spot that Pixar fans may notice to be quite familiar. 

The actress posted a short spot titled "Chef Boulud in Betty Boozé" on Instagram, where, much like the Disney animated film "Ratatouille," it spotlights a chef hard at work to please an important guest — Boulud himself. 

The advert starts with the French restaurateur at his dining table, waiting patiently to be served.

Back in the kitchen, Lively takes a deep breath before she starts her preparations.

A cooking montage ensues, with cuts of Lively slicing fruits, melting butter, and stirring pots while she checks up on her guest. 

She makes her way to Boulud and reveals what she was making all along — Betty Booze's Sparkling Tequila. 

One sip from the can was all it took to impress the chef, with a taste that reminded him of oceans, flying balloons, skydiving, fireworks, and wedding celebrations.

Snapping back from his daydreams, he lets out a chuckle and gives Lively a hug of approval, closing the spot. 

A Dream Collab

With Boulud's icon status in the food industry, Lively has described their collaboration as a "dream come true," having filmed the spot in the chef's own Michelin-starred restaurant, Daniel.

"I am a fan, a student, a customer, a believer of all things Chef Daniel Boulud. To partner with him across his marketplaces and restaurants is a huge moment for me, as well as for Betty Buzz and Betty Booze,” she shared. 

Made together with the Maximum Effort agency, owned by Lively's husband Ryan Reynolds, the spot also establishes the Gossip Girl star's brand as a sophisticated alcoholic beverage option. 

Launched in June 2023, Betty Booze marks Lively's second foray into the alcoholic beverage industry, following Betty Buzz.

Betty Booze currently has five offerings in its roster, namely the Sparkling Tequila Smoky Pineapple, Sparkling Tequila with Lime Shiso, Sparkling Bourbon and Tequila with Oak Smoked Lemonade, and Sparking Bourbon with Apple Ginger Sour Cherry.

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