Palace and Carhartt WIP Collaborate to Unveil New Winter Collection

Palace and Carhartt WIP, two pioneers of skatewear and workwear, have unveiled their latest collaboration through a short 30-second spot posted on YouTube. 

True to Palace's brand identity, the advert consists of vignettes filmed on a handheld camera, with people skating and donning pieces from the latest collection. 

The 13-piece collection, which marks Palace's final collaboration of the year, consists of jackets, pants, and other winter pieces made out of heavy-duty Cordura fabric that give the clothing durability and weight.

 

 

 

 

 

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A post shared by PALACE (@palaceskateboards)

Each piece dons the iconic Carhartt logo to have a pop of color, with the "Palace" script design conveniently located below it.

The collection will also include the fan-favorite OG Chore Coat that features the co-branded logo at its back. 

The Palace Carhartt WIP collection officially drops in the U.S. and Europe on December 27 and in Japan and South Korea on December 28.

 

 

 

 

 

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The skatewear brand has widely been known for collaborating with veterans of the fashion scene such as Reebok and Gap, to name a few. 

Through brand partnerships, Palace not only brings awareness to both brands but also cements itself as a name that stays fresh and relevant within fashion and cultural spaces.

With the help of digital marketing agencies, businesses can further enhance the impact of such collaborations, ensuring brands reach the right audiences and drive meaningful engagement.

A Slice of Skate

Directed by Michael James Fox, the 30-second advert kickstarts with a close-up of the dual logo embossed on one of the pieces. 

Viewers are then taken to the streets of a bustling city, where skaters do their thing and perform tricks by the staircases and sidewalks. 

 

 

 

 

 

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A post shared by PALACE (@palaceskateboards)

With no fixed narrative, the spot reels you in by depicting a normal day in the lives of skaters as they wear the eye-catching pieces from the new collection. 

The commercial abruptly ends with a man complimenting another skater for "ripping" it.

Earlier this year, Carhartt teamed up with singer-songwriter Luke Grimes for a documentary-style spot.