Food delivery app DoorDash is making holiday celebrations easier and guilt-free with its new Christmas campaign.
"No One Has to Know" is designed to address the guilt many people feel when relying on delivery services to buy presents for their loved ones.
Directed by Win Bates of creative production agency Tool and developed together with production partner MikeTevee, the campaign tackles the holiday hustle by hilariously showcasing how the platform secretly helps users win the season.
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Bates highlighted the campaign’s relatability and how it makes DoorDash look like a holiday hero in a statement:
“As a disgruntled parent who hates cooking, shopping, and having to interact with strangers in general, I love DoorDash and was excited to receive the boards.”
The campaign, which was launched in late November and will run through December 24, features three humorous spots, assuring users that it's okay to rely on DoorDash this festive season.
It also features collaborations with social media influencers, including Jordan The Stallion, Jordan Firstman, and Sunday Scaries, extending its reach to their tens of millions of followers.
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"No One Has to Know" is part of DoorDash’s broader holiday marketing strategy, which includes the launch of new app features so users can "shop, save, and celebrate" easier.
By enlisting the help of experienced production agencies, DoorDash is able to capitalize on the increasing trend of consumers seeking convenience and quick solutions during this busy season.
Developing an integrated campaign that also leverages influencer marketing to position itself as the go-to platform for making holiday preparations stress-free is a great
Nobody's Going to Know
The first spot in the campaign opens with a DoorDash driver arriving at a home to deliver a pair of headphones.
The man receiving the package is grateful, but when his daughter asks who it is, he quickly responds, "Carolers!"
His daughter, excited, rushes to the front door, expressing her love for carolers, and the man hands the headphones back to the DoorDash driver, who cleverly hides them behind his back.
The wife and daughter approach to listen, and the driver starts singing "Silent Night" — but it becomes obvious he doesn't know the lyrics of the song as he repeats "Silent Night" over and over before ending with "Everyone sleep tight."
As the wife and daughter remain unimpressed, the man silently mouths his thanks to the driver.
The spot ends with the family heading back inside, and the driver leaving the headphones on the porch before walking away.
The second commercial begins with a female Dasher approaching her delivery address, only to see instructions in the app asking her not to be seen.
She carefully makes her way around to the bushes as two young men approach. The Dasher catches Carl's attention and hands him a bottle of expensive wine.
The door opens, and an older woman greets the men, thrilled with the gift. She exclaims that they shouldn’t have, to which one of the men explains that he couldn’t show up empty-handed.
The spot concludes with an advertisement highlighting big discounts on alcoholic beverages available through DoorDash.
In the third ad, an elderly grandmother is seen tossing a burnt cake into the trash while calling out to her grandchildren that the cake is "almost ready."
She quickly pulls out a cake from DoorDash and hears a male voice, presumably her son, ask if something is burning.
The grandmother confidently replies, "No," then adds a sprinkle of powdered sugar to the store-bought cake. She proudly announces that it's ready as she brings it out to the family.
The spot concludes with an advertisement promoting discounts on groceries this holiday season.
Previously, DoorDash teamed up with the Los Angeles Football Club (LAFC) for another installment of its #DiscountGoods campaign.
