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DoorDash is back with another installment for its ongoing #DiscountGoals campaign with Los Angeles Football Club (LAFC) — this time, starring its winger Denis Bouanga.
Made in partnership with agency GUT LA, the latest commercial shows the football star embracing DoorDash's promise to fans: every time he or any of the five other LAFC players score a goal, fans score discounts based on the player’s jersey number.
With Bouanga donning jersey number 99, fans wondered if they could score a big deal, but the advert reveals that they will get a 9.9% discount instead.
The latest spot is part of DoorDash's #DiscountGoals initiative, which taps into the unpredictability of a soccer game to amp up excitement for fans — not just for their favorite team’s wins, but also for amazing deals on alcohol-inclusive orders.
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The campaign, which began on October 2, included several promos that stretched across the October games:
- 9% off with LAFC player #9 Olivier Giroud, using code "GIROUD9"
- 11% off with LAFC player #11 Timothy Tillman, using code "TILLMAN11"
- 19% off with LAFC player #19 Mateusz Bogusz, using code "BOGUSZ19"
- 20% off with LAFC player #20 Eduard Atuesta, using code "ATUESTA20"
- 23% off with LAFC player #23 Kei Kamara, using code "KAMARA23"
DoorDash VP of Brand and Creative Renaldo Chapman shared his thoughts behind the campaign, saying LAFC fans know the energy at games is electric.
"At DoorDash we aim to be at the center of every match day by bringing engaging experiences to fans, and what I love most about this campaign is how it connects the electricity of the game time action with their fan base by providing meaningful discounts tied to performance. When the team scores, LAFC fans save on their favorites adding to their overall experience in the process," Chapman explained.
The campaign not only elevated the delivery giant's brand recognition by teaming up with a high-profile sports team and its players, but it also created an organic and exciting connection with sports fans.
Bouanga Is In
The short advert opens with DoorDash accountant Jack Cutler speaking with Bouanga in the locker room.
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"I already told you, we can't do a 99% discount for you," Cutler tells the star, just as a drop of mustard splatters on the athlete's shorts, creating a period between the “9” and “9.”
And just like that, the star becomes part of the #DiscountGoals campaign, giving fans 9.9% off with promo code "BOUANGA" whenever he scores a goal.
This past week, DoorDash celebrated the renewal of its partnership with the NBA and WNBA with an iconic remix.
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