The National Hockey League Players’ Association (NHLPA) and OREO have launched the “OREO Stay Playful For All” program, offering $200,000 in new hockey equipment grants to communities across Canada.
This initiative marks the start of a multiyear partnership between Mondelez Canada Inc., the parent company of OREO, and the NHLPA.
The program, supported by hockey stars Quinn Hughes, Zach Hyman, William Nylander, Nick Suzuki, and PWHL Olympians Sarah Nurse and Marie-Philip Poulin, aims to make hockey more accessible for youth by removing financial barriers.
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As ambassadors, the players will engage fans on social media and encourage youth hockey organizations to share stories about staying playful.
In a press release, Chantal Butler, chief marketing officer at Mondelez Canada Inc., emphasized the importance of play.
“Through this program, our goal is to remove the barriers that often prevent access to the game Canadians love and give more kids the opportunity to experience the joy of hockey.”
The program will provide 14 grants, each valued between $10,000 and $25,000, to youth hockey organizations in need.
Applications are open from January 6 to March 15. Grant recipients will be announced in two phases.
Phase one will run from January 6 to February 7. Meanwhile, phase two begins on February 8 and ends on March 15.
The 'OREO Stay Playful For All' program showcases the shared commitment of the NHLPA and Mondelez Canada to community engagement and youth development.
The initiative will also feature prominently in retail displays across Canada, reinforcing the message of accessibility and playfulness in hockey communities nationwide.
Celebrating Inclusivity & the Love of the Game
This initiative coincides with the 25th anniversary of the NHLPA Goals & Dreams program, which has donated more than $26 million to grassroots hockey programs in 40 countries since its inception in 1999.
By collaborating with OREO, the NHLPA continues its mission to give back to the sport by making it accessible to future generations.
NHLPA Senior Director of Sponsorship & Player Marketing Devin Smith highlighted the program’s impact.
“For 25 years through our NHLPA Goals & Dreams program, the Players have been giving back to grassroots hockey initiatives around the world.
This campaign brought out the fun personalities of Nick, Quinn, William and Zach, and through this partnership with OREO even more Canadians will get the chance to play the sport of hockey through $200,000 in new equipment donations across Canada.”
Previously, McDonald’s Canada recently launched its “Showdown” campaign, blending 1990s nostalgia with modern hockey moments to connect with fans of all ages.
