NFL and Crocs Kick Off Global Licensing Deal with New Footwear

Quick listen: How Crocs and the NFL built a footwear playbook for fans — in under 2 minutes.

Football just got a new look, and it comes with Crocs.

The NFL announced a multi-year licensing deal with the eclectic footwear brand to launch the first-ever "NFL x Crocs Collection."

The collaboration will feature team-inspired footwear and Jibbitz charms that let fans show their team pride beyond the jersey.

“The Crocs brand has made a significant impact on footwear culture with their shoes becoming synonymous with ease and comfort,” said Ryan Samuelson, VP of consumer products at the NFL.

“Collaborating with Crocs allows us to give fans expanded gameday options that will keep them stylishly comfortable for gameday and every day.”

Crocs echoed that sentiment, framing the collection as a way to connect communities through team spirit.

“This collection goes far beyond product — it’s about creating unforgettable experiences that bring our communities even closer to the game they love," said Matias Infante, VP of global marketing at Crocs.

The launch marks a longstanding brand partnership that taps into both Crocs’ cultural footprint and the NFL’s global fan base, proving that lifestyle and sports collabs are the past, present, and future of marketing. 

What Fans Can Expect

The first release is set to cover 14 teams, including the Kansas City Chiefs, Philadelphia Eagles, Detroit Lions, and Dallas Cowboys.

Meanwhile, the full 32-team lineup will roll out during the 2025 NFL season.

Fans can expect team-colored Classic Clogs featuring logos, mascots, and custom Jibbitz, along with limited drops and future product expansions.

Crocs’ bestselling Classic Clogs will be the centerpiece of the collection, reimagined with gameday designs that double as everyday wear.

Beyond footwear, the deal also includes accessories such as bags, giving the collaboration room to grow.

The collection will be available across major platforms like NFLshop.com, crocs.com, Dick’s Sporting Goods, Fanatics, and select international retailers.

For both brands, the collaboration is a showcase of how fashion and fandom continue to intersect, with consumers now expecting their passion for sports to show up in everyday lifestyle products.

Our Take: A Smart Fit?

Fans are increasingly looking for ways to bring their loyalty off the field and into daily life, and the latest collab gives them a platform that’s both accessible and expressive.

To me, this is a reminder that the strongest collaborations are the ones that feel natural: Crocs is already a canvas for self-expression with its innovative designs and customizable Jibbitz.

Meanwhile, the NFL has a massive pool of passionate fans ready to personalize.

This makes the collab a kind of crossover that doesn’t feel forced, and that’s why it has staying power.

In other news, Pacsun teamed up with McDonald's to bring the nostalgia-fueled McDonaldland back into the mainstream with an apparel collection. 

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