NARS and Wölffer Target Luxury Consumers With Seasonal Wine Activation

A summer rosé inspired by makeup? NARS and Wölffer Estate just had to make it happen.

Beauty giant NARS Cosmetics has partnered with Hamptons-based Wölffer Estate Vineyard to launch a limited-edition version of the vineyard’s signature "Summer in a Bottle" Long Island Rosé.

The collaboration draws from NARS’ new "Hot Escape Collection," a golden-toned lineup that takes its cues from beach vacations and breezy coastal days.

“We are so excited to be working with NARS, a brand that shares our commitment to quality and sophistication while embracing boldness and creativity,” said Joey Wölffer, Chief Brand Officer and Co-Owner of Wölffer Estate Vineyard.

 

 

 

 

 

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A post shared by Wölffer Estate Vineyard (@wolfferwine)

“The Hot Escape Collection brings to life everything we love about summer: effortless beauty, coastal chic, and an invitation to relax and enjoy the moment."

Meanwhile, NARS U.S. CMO Agnes Landau reinforced these sentiments, calling the collaboration an "incredible moment with the ultimate authority in summer," as the bottle "captures the spirit of NARS’ summer collection perfectly.”

The limited-edition bottle was launched last May 20 and can be purchased online through Wolffer.com and in person at Wölffer’s Tasting Room Boutique and The Wine Stand.

Meanwhile, the NARS Hot Escape Collection is now in stores at Sephora and Ulta Beauty and online.

Sipping on Summer 

When it comes to the bottle's product design, the "Summer In a Bottle" exclusive Rosé lives up to its name. 

Wrapped in a warm palette of oranges, pinks, and sunny yellows, the redesigned bottle mirrors the makeup line’s seaside feel.

From striped umbrellas to sunlit shores, the packaging references Biarritz, France, which is one of brand founder François Nars’ favorite childhood summer escapes.

The wine inside remains the crisp, fruit-forward blend that made Wölffer’s rosé a seasonal staple, but the look is all NARS. 

 

 

 

 

 

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A post shared by NARS Cosmetics (@narsissist)

Our Take: A Summer Staple? 

With beauty and wine often intersecting at lifestyle events, beachside pop-ups, and luxury retail, the crossover feels timely and natural.

Tapping into this shared love for sun-drenched escapes and curated design was a smart decision for the two brands, reinforcing their positions in the summer lifestyle space.

@narscosmetics Summer in a Bottle + NARS = the perfect #MDW. @Wölffer Estate Vineyard ♬ original sound - NARS Cosmetics

As someone who’s seen dozens of summer collabs come and go, Wölffer Estate and NARS take the cake. 

This one to me is strong reminder of how brand partnerships can instantly evoke a mood, a memory, or in this case, an entire season at France. 

Previously, Aston Martin and Rolling Stones teamed up to launch a new line of F1-themed apparel.