MrBeast is kicking off 2025 with another record-breaking success.
Fresh from shattering Amazon Prime Video’s unscripted series viewership record with Beast Games, the YouTube megastar is now ruling Amazon’s toy charts with his latest MrBeast Lab Micro Beasts figurines.
Currently the No. 1 bestseller on Amazon, the new Swarms Series has already sold over 1,000 units in recent weeks.
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The 12-pack set features eight one-inch figurines, plus four hidden Micro Beasts revealed by shaking the included test tubes.
When mixed with water, the test tubes fizz with an orange reaction, adding an interactive element inspired by lab experiments.
The Swarms Series is part of a broader collaboration between MrBeast (Jimmy Donaldson) and Moose Toys.
The collection features 85 unique figures, with varying levels of rarity, including ultra-rare and limited-edition releases.
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Moose Toys highlighted the unique design of the collection, emphasizing its bold aesthetic and wild themes.
“The line captures the ferocity of the globally recognized MrBeast logo while introducing a fusion of primal predators.”
Amazon is also selling a Cash Case set, which includes 16 visible figurines and two hidden ones.
Meanwhile, Walmart offers a similar lineup, including two-pack test tubes and bulk packs.
Influencer-Backed Brands Are Changing Retail
Building on the toy line’s momentum, MrBeast and Moose Toys have partnered with Stoopid Buddy Stoodios to launch an animated series inspired by MrBeast Lab.
The series follows characters from the Lab Swarms universe as they battle a shadowy force known as The Shroud.
Executive-produced by Matthew Senreich and directed by Sam Levine (DC League of Super-Pets), it’s set to premiere this fall.
MrBeast’s toy line is another example of how influencers and digital creators are shaking up the retail world.
With a massive built-in fanbase, he’s proving that influencer-backed products can compete with — and even outsell — traditional brands.
As more companies team up with content creators, this could be the start of a bigger shift in how toys and collectibles hit the market.
Meanwhile, Allegra’s TikTok-first campaign, Drowsy Prompts, uses AI chatbots and influencers to humorously showcase its non-drowsy advantage over competitors.
